Dive into the archives.
- What Makes an Idea Viral Part 4
ILoveBees (ILB) was an alternate reality game (ARG) commissioned by Microsoft (produced by 4orty2 entertainment to increase buzz and awareness of their upcoming Halo 2 game. Like other ARG?s ILB?s Hook was its immersive online experience and the novelty of the imposition of alternate reality on actual reality. ILB players were drawn in by a […]
- What Makes an Idea Viral Part 3
The spread of Microsoft?s Hotmail is one of the most oft-cited examples of intentional, commercial viral marketing. New internet users needed a free and easy way to use email, with very little commitment, Hotmail provided exactly that. And as people used Hotmail to send emails, a little signature line was attached with a link to […]
- What Makes an Idea Viral Part 2
Following up on What Makes an Idea Viral Part 1:
No one “gets” an idea unless:
a. the first impression demands further investigation
b. they already understand the foundation ideas necessary to get the new idea
I think these two points are all parts of the ?why does someone send an idea? line of thinking. The target, of course, […]
- What Makes an Idea Viral Part 1
Let me start the series off with a two part response to Seth Godin, here’s part 1:
No one “sends” an idea unless:
a. they understand it
On the surface this would seem to demand that the idea be simple, shallow, but it only dictates that the initial learning curve is slight. The iPod is dumbed down, […]
- AJAX Tail Implementation
I just whipped up a little PHP script that impliments the *nix command tail via AJAX in a browser, using any file available through a URL. This is useful for watching log files, because it will reverse the order of the file, that is, print what is being written to the bottom of the log […]
