Dive into the archives.

• Block-Level Page Analysis, Sponsored Posts and Link Development

  Link popularity as a search engine ranking factor is based on the notion that a link from one site to another is an editorial vote for the target site by the linker. Therefore, the idea goes, the more links from trusted websites a site or specific page has the better quality is can be assumed […]

  Posted on Jun 30.06 to New Media, Search, Online Marketing, Publishing   

• Competitor’s Brandnames as Keywords and User Intent

  So there’s this trick some website play, most often (and easily) with PPC but it can be done with organic SEO too.

  Find a direct competitor with more brand awareness than you
  Get easy and cheap (non-competative) traffic from their brandname keywords
  Wonder why the traffic doesn’t convert so well

  For example, lets say I’m an SEM for Sprite […]

  Posted on Jun 29.06 to Search, Online Marketing