Dive into the archives.
- Comcast Boston Blocking Google?
I’m not home yet, but this is the word I’m getting.
And it pisses me off.
- Web Engagement Metrics and Conversion
In nearly every case I’ve seen, metrics that can be used to measure user engagement align with visitor-to-sale conversion. That is, site visitors who will eventually reach a goal page (checkout confirmation or lead submission) almost all exhibit certain common traits, including:
Much longer-than-average time on site
Much higher-than-average page views per visit
Much higher-than-average likelihood of being […]
- Parasite SEO and Reputation Management
A post made by Micheal Martinez over at SEOmoz. For a while a few words rolled around in my head:
You see, I happen to be very good at reputation management. That means I can propel 10, 20, 30 Web sites into the top results for all sorts of search expressions. And when you […]
- What is Content Development to an SEO?
Yeah, once I said content is dead, resource is king, but, there is still the issue of the text designed on pages designed to rank well, not nessecarily the ones designed to get the links. Say what you will about the dead myth of density sweetspots, there is data to provide at least rough statistical […]
- Friction, Inertia and Social Media Optimization
Social Optimization (or SMO, short for social media optimization) is the process of engineering a marketing message for social networks and media. Social media based websites are the perfect vectors in functionality and purpose for the spreading of viral marketing creatives, and now they have the traffic numbers to become serious tools.
The old what makes […]
- Using SMO to Seed Viral Marketing Campaigns
Right off the bat let me say this: these viral seeding techniques are risky. They can pay off big time, but there is a chance they could backfire. Be sure to do your risk-benefit analysis before attempting anything like this. Even if you decide against it, its always good to know how to seed viral […]
- Been Thinkin’ ‘Bout Vertical Creep; A List
As the search engines, most recently Google, add new types of content or vertical specific search functionality and selectivly place those results above the traditional one-algo-fits-all results they are creating many different ways to be the first place result. I would expect that in at least some cases image or product specific search results in […]
