Dive into the archives.
- Super Session: Search and Research on a Rail
If you’re new here, you may want to subscribe to my RSS feed, follow me on Twitter or sign up to my email list. If you want to talk about how I can help with your social & viral marketing campaigns, contact me. Thanks!Brett’s wife is pregnant.
Tom Hughes
He’s going to talk about brand positioning research. [...]
- Duplicate Content Issues
Amanda Watlington
She says its an exciting topic, because she’s seeing a lot of it. (She’s talking very loud and enunciating powerfully).
Typical causes of duplicate contentMultiple domains
Re-designs
cms
subdomains
landing page
syndicated, scraped or shared contentTools for detection, your ability to search is your best tool, use a 10 word unique snippet, she lists a few tools.
Multiplte domains
they can occur [...]
- Site Structure for Crawability
Tim Converse Yahoo
He doesn’t work for the crawler group, but he knows that they find annoying. Crawlers are simple minded. Visit URL, store contents. Extract all links, decide when to crawl those links and decide when to refresh that page. Their crawlers runs continuously. External links and domain registration is how they find new domains. [...]
- European and International SEO
Wow, the exhibit hall just opened and the Google guys were taking 100 beta testers for their website optimizer and it was mobbed, pushing and shoving. Brutal.
Christine Churchill is asking how many people are doing international marketing, quite a few hands went up.
Dixon jones:
He says he only speaks english, but europe is his home turf. [...]
- John Battelle Keynote
John said that New Orleans pubcon was the first time he talked about federated media and if this audience didn’t boo him off the stage he felt it could be a good idea.
He’s talking about digitizing the back-office and showing a graph of people who were involved in technology, a little over 10 million in [...]
- Afternoon Opera Keynote Jon S. von Tetzchner
Brett is talking about how long he’s been using opera and how much he respects it for charging for a product the two other major competitors gave it away for free. He’s had over 500 computers and never run an anti-virus program, because he doesn’t run a microsoft email client and he uses opera.
Jon starts [...]
- Corporate Meda Site SEO Management
This panel is also called “big fucking site management”.
Andrew Gerhart Primedia Automotive:
The first speaker is talking about a site he just took over and the website evaluation they did on it.
it was a strong established site, a market leading authority, lots of incoming links, exisiting content, fresh content and they had previously done some SEO [...]
- Link and SEO Dev Site Review Forum
Thefurnitureparadise.com
Canonical domain issues non-www to www verisons. Rae says it will take google months and months to fix the problem.
Using the MSN links from domain tool it shown that he “suitably stingy” in linking out.
You can create extra content that will get links in based on video and stories about what people do in bed.
thefurnitureparadise.net [...]
- Yahoo Search Marketing Lunch Panel: The New Advertising Platform
Dan Boberg starts off by talking about pubcon history and yahoo’s involvement with it. Then he mentions panama, they’ve talked to a lot of users to get input on the new system. They’re going to do a demo of it. He’s saying they’re moving away from a search listing position to a marketing position and [...]
- Link Development and Linking Optimization
Rae Hoffman: Delegating link development.
Outsourcing link dev, exchanging, link buying, spamming, public relations, link bait, ad agencies. The right link dev firm can help you achieve great success, the wrong one can cause a lot of problems. A lot of people are out there looking to take advantage of you. Use a firm you’ve gotten [...]
