Dive into the archives.
- Reductive Analytics and Testing
Let’s say you’ve got a website. Consumer e-commerce. You get lots of visitors and you have lots of pages. Most of your traffic is from search engines, and your keyword range is wide, with a natural head-tail power law curve to it. Some of these people buy things, most do not and like any other […]
- North End Boston Searches
I live in the best neighborhood in the world, so I got curious today what people search for when they’re looking for info on the north end. Clearly lots of searches are going to only contain restaurant or festival names, but the searches below give me some indication of what he overall niche probably looks […]
- Frank Luntz’s Words that Work and Youtube Dial Sessions
I just got finished audio-booking pollster Frank Luntz’s new book Words that Work. While I’m very different from Luntz politically (he’s the guy who renamed the estate tax to the death tax, and is anti-”illegal immigration”) I’m absolutely fascinated by his work with language, specifically his testing methods. The book is a great read/listen especially […]
- Political Search Marketing Experiment Part 1
I didn’t notice it until today, the 3rd but the perma link page for my boston city council SERP probe is 5th at google but nowhere in msn or yahoo. I had expected the homepage to show up first, before the perma link, but the page has a freshtag of Feb 1, 2007, the day […]
