Dive into the archives.
- Scientific Web Site Conversion Enhancement
I heard a client say recently that trying to make changes to an established site to increase its conversion rate was just haphazardly guessing, and they were corrected by someone who said that the right way to do it would be to guess and then test with multivariate tests. I disagree.
The scientific method says we […]
- The Scent of Chunked Content
As far back as 97 (and probably earlier), we knew that people don’t read on the web. Jakob Nielsen recommended using bulleted lists and sub-headings back then. He didn’t use the word (as far as i know) but he was talking about chunking.
From wikipedia:
In cognitive psychology and mnemonics, chunking refers to a strategy for making […]
- Does Dave Naylor Know What Google Website Optimzer Is?
I was just reading this liveblog of the organic listings forum at SES NYC and I noticed this in a discussion about cloaking:
Dave: As a safeguard, download Google Website Optimizer and check your site.
I hope this was either a) a joke, or b) a miss-type.
