Dive into the archives.
- Don’t Leave Conversion and Usability for Last
It used to be an easy target to warn against only thinking about search engine friendliness after a site was built, every few weeks another “seo expert” would come out and tell stories of entirely built sites that had to be re-engineered to allow spiders the best possible access to its content. And while, at […]
- PPC for a Non-Profit
It seems my recent interest in PPC stuff has borne fruit and I’ve begun volunteering to help out with a really cool non-profit’s PPC account. Not just any PPC account though, Google has given a grant to the organization in the form of a 1000$ (yes, thats correct a thousand dollars) a day (a […]
- 7 Chunks are Better Than 10
A while back I mentioned the cognitive science behind chunking and studies that show that 7 chunks of data is easier for humans to process. Then I asserted that information scenting means that articles with indications they’re chunked would do better on sites like digg. I was speculating that this is why “Top 10″-type posts […]
- Dave has a Blog
When I said the other day I generally keep my nose out of PPC things its because of this guy. His name is Dave and I work with him. He does PPC (I’m organic FTW 4 lyfe). So after much prodding and many cubicle assaults I’ve coerced him into blogging.
And here’s his first post, a […]
- PPC Ad Line Lengths and Clickthrough Rates
I generally keep my nose out of the pay-per-click arena, but PPC does present some great opportunities to do statistical analysis of user behavior. I recently got my hands on a list of about 6,000 adwords ads complete with impression and click through numbers, so I started writing scripts to see if I could find […]
- Social Technographics and Cross-Segment Appeal
Forrester Research recently released a report, that I’ve been lucky enough to read, entitled Social Technographics that profiles adult US web users and their level of engagement with social media:
“Site features can also influence participation profiles. Not all Social Computing/Web 2.0 sites are created the same — the profiles for MySpace.com and YouTube differ significantly, […]
