Dive into the archives.
- Tell it to Chuck
I love Kiva, for lots of reasons, its one of my all time favorite websites and businesses.
This morning I got an update about an entrepreneur I loaned to recently:Charles Omondi received a loan of USD 225 from his lenders. Having received his loan, he embarked on contracting a carpenter to make his seats… By the end of it, Charles managed to get two sets of seats and tables that can accomodate a total of 12 customers at the same…
- links for 2007-06-15
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- People Lie, Data Doesn’t
It’s a basic truth of the human condition that everybody lies. The only variable is about what.
-Dr HouseHouse often didn’t see his patients so they wouldn’t have a chance to lie to him. People lie, data doesn’t.
The same is true with analytics. Designers, developers and owners lie, statistics don’t. People have ulterior motivations and egos, numbers don’t.
- Google PPC Grant Restrictions
Following up on the post I made about the Google Grants account I’m working with for an awesome non-profit.
I’ve re-organized the non-profit’s PPC account and in the process learned a lot about adwords in general and the Google Grants program in specific.
Apparantly Google Grants accounts cannot bid on the content network and cannot bid more than 1.00 per click. That will leave you to get your quality score up to get decent placement and…
- The Spoon Model
The Spoon Model. Simple, cheap, and incredibly effective, it is a pattern for word of mouth marketing and viral campaigns that I’ve been developing since first utilizing it for the USB Absinthe Spoon. It’s simple: create a cool product, then launch a contest where people are invited to tell you why they deserve one for free. Create an “Offer Page”, where viewers can submit their entries in a blog-comment fashion for everyone to see. (Less than…
- PPC Cost Per Acquisition (CPA) Formula
I’m probably the last person to figure this out, but I was just doing some planning and I figured out this easy little formula to figure out estimated average CPA:
Average Cost Per Acquisition (CPA) = Average Cost per Click / Conversion Rate
David and I just used that formula plus some algebra to come up with a budget estimation.
- on Intuitive Design
When I say intuitive design, I don’t mean just visual design or user interface work, I’m referring to a more general process of the design of all user interaction, be it look and feel or the written word, crafting your creative or message to appeal to a user’s intuition. Something that speaks to us at a level deeper than logic.
Not to start off too cliche or anything but, the dictionary defines intuitive as “knowable by intuition” and…
Archive for June, 2007
Dan Zarrella
DanZarrella.com, Social & Viral Marketing Scientist
ProtoViral
- Intro to Memetics: What is a meme?
- Applied Memetics
- How memes encode themselves on our brains
- Tipping Points do Exist: Informational Cascades
- Ideas do not spread because they are good
- Urban Legends
- The Goliath Effect
- Why people forward chain letters
- Gossip
- Homeric poems and the oral tradition
- How to make and spread rumors
- How to stop rumors
- The science, history and how-to of contagious laughter
Key Posts
- What is Viral Marketing?
- Viral Marketing Examples
- Applied Memetics
- The Spoon Model
- Big Seeds
- What Makes an Idea Viral
- Content is Dead
- Duplicate Content Detection Tool
Services
- Viral Seeding
- Link Building Services
Copyright © 2008 by Dan Zarrella. All rights reserved. site map
- People Lie, Data Doesn’t
