GrandCentral Beta Invites

Sweet, I just got a beta invite for Google’s GrandCentral, a phone system that allows you to centralize all your phones on one number, get visual voicemail and lots more.

So far it looks pretty cool, but I’ll post a review when I’ve used it a little more (just started this morning). One thing I’ve setup already is the Webcall buttons you see in this post and in my sidebar, you put in your number and it connects us.

So if you want an invite, comment here, or call or email me and I’ll hook you up (while they last).

Edit: Apparently you can’t use more than one style of webcall button in different places.

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Stephen Colbert is for Sale and I Like it

I just watched the Colbert Branson Trainwreck (itunes timeshifted) and it was totally fake and not really all that funny.

In the freezer at the office, the only thing it holds really are two pints of Ben & Jerry’s Ice Cream: Stephen Colbert’s Americone Dream and Willie Nelson’s Peach Cobler. The two celebrities discussed the flavors during an interview when Ben & Jerry’s rolled out the new ice cream.

You get my point, Colbert’s for sale, he’s a sellout. But I don’t mind. His stuff is satire so he’s not allowing corporations to write “facts”, and the vast majority of the time he’s the funniest and most relevant voice on TV. And the products (and the product placement bits) are cool, I like the ice cream and reviews of the airline seem nice.

This is still interruption marketing of sorts, but it is coming closer to integrating content creation and marketing.

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Marketing with Lolcats for GeekFlirt

A few people have mentioned this idea before, but I’ve still not seen any actual lolcat advertisements out there.

In building my latest site Geek Flirt (a social network/dating site for geeks) I realized that lolcats would be the perfect vector for targeting geeky girls, so I gave it a shot. (click for larger images) I’d love to hear what you all think of these.

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Internal Corporate Blogging

From Hugh Macleod’s Hughtrain:

And yes, this works with internal blogs as well, poking holes in the membranes that seperate people within a corporate culture; aligning “the conversation” internally etc.

The other advantage of internal blogging is that it organises conversation into a long-term manageable form. Two people sharing ideas via blogs is a lot more permanent, viral and useful for the company than two people sharing the same information over by the watercooler.

The cartoon diagram above represents two groups of people, in the case of external blogs, the larger circle is customers and the inner circle is employees, but in the case of internal blogs in the enterprise it can represent any internal group in a company.
Blogs on the intranet break down the walls between groups of people, just like they break down the barriers between those selling and those buying.
I’m speaking on this topic today at Intranet Week at a workshop called “Blogging 101”. I’ll be demonstrating the basics of blogging with WordPress and a coldfusion blog platform, but since beginning researching this topic I’ve come across KWEE:

KnowNow WordPress Enterprise Edition (KWEE) is typically sold as an extension of KnowNow’s enterprise-class Web 2.0 solutions to help enterprises create secure, open, and scalable communications with its key stakeholders. KWEE blogs can be internal or external, with each delivering unprecedented benefits.

Built on WordPress MU and therefore open source, I can’t wait to be able to get my hands on a copy of the source code for this.

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