Dive into the archives.
- Going to Social Media for Big Business
I’m headed over to Newton tonight for the Social Media Club’s “Social Media Lessons for Big Businesses”. Two of the speakers have great in-the-trenches experience with this stuff, one is from Walmart and one is “Fake Steve Jobs”.
Steve Restivo, Wal-Mart’s director of corporate affairs for the northeast, Dan Lyons, senior editor at Forbes (perhaps better […]
- Big Seed Viral Marketing
This is a little old, but I think it bears re-examining.
Viral marketing campaigns, like real viruses have what is called a reproduction or transmission rate. That is what is the average number of times a person will pass on a specific message. If the average person who sees your viral creative shows it to one […]
- Alison Has a Blog
Alison, who I work with on sweet social marketing at the dayjob, has started a blog.
Her first post (about sexist marketing) is awesome (and she mentions me) so head over, check it out and leave a comment.
