Dive into the archives.
- Viral Seeding Services
One of the hardest parts of creating a viral strategy is seeding the campaign in such a way that it spreads father and faster than traditional transmission rates would allow it.
Since the average viewer of a viral will “infect” less than one person, most completely organic viral ads will die out after a few generations […]
- Viral Assimilation: How Memes Encode Themeselves on our Brains
Heylighen details four stages of a meme’s infection cycle: assimilation, retention, expression and transmission. The first step, assimilation, is where a meme imprints its code onto the subject’s short term memory.
Short term memory is encoded by humans via auditory means (rather than semantic understanding like long term memory) by route of the phonological loop. […]
- The Science of Viral Marketing: Applied Memetics
Wikipedia says:
Memetics is an approach to evolutionary models of information transfer based on the concept of the meme. Just as memes are analogous to genes, memetics is analogous to genetics.
Applied memetics is the science of understanding what makes a meme successful, which is the core “problem” of viral marketing. The most prolific researcher of […]
- Examples of Viral Marketing Campaigns
The best viral marketing campaigns (when a marketer intends to make something viral) are one of those things that you have to see to recognize, so here are a few of my favorite viral marketing examples:
Hotmail
When Hotmail launched, much of its early success was due to the virality of the sigline that it attached to […]
- What is Viral Marketing?
Since its become such a buzz word these days I rarely hear anyone ask “What is Viral Marketing?”, but the basics are always good ground to cover.
Probably the most common definition of viral marketing goes something like this:Viral marketing is a strategy by which an advertiser creates a campaign focused around the goal of causing […]
