Dive into the archives.
- McLuhan’s Tetrad in Social Media
I found this on sphinn and I wanted to respond to a few points. Its about applying a method of discussing the effects of media change on society by Marshal McLuhan called a Tetrad.
What is enhanced? - The idea of an authority for the collective. When we have lots of people speaking it is the […]
- Desire vs Commitment: The Viral Quadrant Graph
After writing a guest post on desire in social media, my mind began to wander and out came this:
Memetics teaches us that ideas can be like organisms and evolve, and for these memes, reproduction is attention and longevity is host engagement. The more attention and desire an idea stirs, the more people it is able […]
- In the Midst of Some Guest Posting
Just got into the guest posting mood, maybe its the holidays.
I did a post for Donna over at SEO Scoop:
9 tricks to get the most SEO benefit from your social media linkbaiting campaign,
and one for Shana at SocialDesire:
How to Create Desire in Social Media,
and there are a few more in the works.
If you’re interested […]
- Votrs
I was bored earlier this week so I made Votrs.com. Its like TinyURL meets SocialURL. I’d love to hear what you guys think.
Oh and Stephanie Weingart and Andrew Girdwood have blogged about it.
- The Goliath Effect
The Goliath effect can be found in prototypical forms in both gossip and urban legends.
I first found out about the Goliath effect while reading Jan Harold Brunvand’s study of urban legends, a specific brand of folklorology. Brunvand refers to Gary Alan Fine who writes in The Journal of American Folklore in 1985 that “a larger […]
- What Gossip Teaches Us About Social Media
In the book The Feminist Critique of Language: A Reader an article by Deborah Jones explores the female-only oral tradition of gossip. She finds that there are four functional types of gossip, house-talk, scandal, bitching and chatting.
House-Talk
House-talk is the female equivalent of man’s shop-talk: the discussion of work of being a housewife, tips, tricks and […]
- People I Met at Pubcon 2007
Had a blast this past weekend in vegas, but I didn’t have very good internet access anywhere the whole week, so I’m doing my wrap-up now. I got labeled “shifty eye Dan” in the first round I played of SEOmoz’s Werewolf game, but I managed to survive a few votes before being lynched and revealed […]




