I found this on sphinn and I wanted to respond to a few points. Its about applying a method of discussing the effects of media change on society by Marshal McLuhan called a Tetrad. What is enhanced? – The idea of an authority for the collective. When we have lots of people speaking it is […]
After writing a guest post on desire in social media, my mind began to wander and out came this: Memetics teaches us that ideas can be like organisms and evolve, and for these memes, reproduction is attention and longevity is host engagement. The more attention and desire an idea stirs, the more people it is […]
The Goliath effect can be found in prototypical forms in both gossip and urban legends. I first found out about the Goliath effect while reading Jan Harold Brunvand’s study of urban legends, a specific brand of folklorology. Brunvand refers to Gary Alan Fine who writes in The Journal of American Folklore in 1985 that “a […]