Dive into the archives.
- Mythbusting: Ideas Do Not Spread Because they are Good
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I’d like to debunk a myth that has gone on, rampant and unchallenged in marketing circles, especially viral and social marketing, for some time now, but first I feel a few caveats are in order.
First: product quality is important, no amount of marketing will alchemize a bad […]
- A Box of Crayons, Not a Rubber Stamp
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One of the most interesting things I learned from my study of urban legends is the concept of communal recreation. In the urban legend post I said this:
Each person in this recreative chain attempts to fit the story into their existing mental frameworks and in doing so they apply a bit of themselves, […]
- Sneak Peek at Content Sharing Survey Report
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I did a sneak peak of my Link Attraction Factors report, and Alanisgood asked for a peak at my data from the upcoming content sharing survey report, so here it is:
This first graph shows the differences between the types of content non-Twitter users share individually and what Twitter-addicts share.
And this graph shows the […]
