Dive into the archives.
- Viral Content Sharing Survey Report
Finally, after sneak peeks and status updates, the report is done.
Its a study of why and how people share content online and it explores content type preferences, sharing methods, motivations, reach and frequency.
You can check out the table of contents here.
If you like the report, don’t forget to follow me on Twitter.
Here’s a few more sneak…
- Multivariate Transmission Rates Part 2
Yesterday I posted on the first of two variables in my proposed multivariate transmission rate formula, expression rate (how many people a seed exposes to a meme) and assimilation rate (how many people exposed to that meme turn into seeds themselves). Today I want to look at two more aspects: multiple exposure assimilation and assimilation threshold.

Multiple exposures to certain memes may increase that meme’s assimilation rate. Just…
- Multivariate Transmission Rates Part 1
The concept of a reproduction or transmission rate comes from epidemiology. It is the average number of new infections a person infected with a disease will cause. If this number is over 1 the infected population will grow, if it is below one they will shrink in the long term. It assumes a 0% immunity rate in the general population, meaning everyone exposed to the pathogen will become an infectious case themselves.
In memetics and viral…
- Why Proverbs and Sayings Go Viral
The Q Document (the source material for the Gospels of Matthew and Luke) is a collection of Jesus’s proverbs. Jesus’s own ministry was comprised of 1 to 3 years of short sayings including proverbs and the occasional long-form sermon. The Book of Proverbs is one of the “Three Poetic Books” of the Old Testament. Ecclesiastes 12:9 and 12:10 say:In addition to being a wise man, the…
- How and Why Slang Spreads
Slang is not easy to define exactly, but in an article written by David M. Hummon in 1994 for The Journal of Higher Education a workable definition is presented:
an oral, highly expressive language not accepted as ‘good, formal usage’.
Whereas euphemisms seek to obfuscate and soften unpleasant realities, slang is often used as a shocking way to confront those otherwise taboo…
- Site Updates and Prizes
I made a few changes here, like some of the fonts. I made a portfolio page and I have to add a new navigational menu somewhere, but I’m not sure where.
I’m also planning to give away a prize pack to one random subscriber (from the US, for shipping purposes) to my email list on August 22nd. So far the guys over at KickAssEveryDay.com have offered an awesome t-shirt to start off the prizes. I’ll send the winner a copy of Susan Blackmore’s Meme…





