This post was inspired by a conversation I had with TED’s Chris Anderson. I’m not a big fan of “rules” for social media, but in certain circumstances it does make sense to conform to a certain community-set convention. With the existence of several ReTweet counting services and my ReTweet mapper, a certain regular format can […]
Inspired by David Kelly’s work on design thinking I’ve been thinking about a practical framework for creating social media and viral marketing campaigns. I think one of the most important steps in this process is the “Research” phase. When I started thinking about this process, I used a metaphor from genetic engineering: If I wanted […]