I tend to look at social and viral marketing on a campaign level, evaluating viral marketing campaigns as a whole instead of individual components. For me, viral marketing science is all about figuring out what and how things spread, as opposed to the more general “how communities interact online,” and so the science comes in […]
If we want to be able to create contagious Tweets, we have to know what contagious Tweets look like. And I’ve created a new site that allows you to do just that: ReTweetability.com. The site has a list of the most ReTweetable users, as well as a search feature that allow you to find the […]