The name viral marketing stems from the theory that ideas spread like viruses, making epidemiological metaphors and models useful when attempting to understand the spread of memes. Since the goal of any viral marketer is to create a pandemic with their campaign, we can learn a lot from the early spread of Swine Flu. Here […]
The dichotomy that has driven me to pursue what I call viral marketing science is that there are two ways to go about creating contagious campaigns. There is the path of conjecture and black magic “gurus” who cite un-researched social marketing “advice.” Then there is the path of data, analysis and testing. The scientific method often […]