If you’ve read about social media or been to social media conferences, you’ve probably heard tons of advice like “love your customers,” “engage in the conversation,” “be yourself” and “make friends.” I like to call this kind of stuff “unicorns and rainbows.” Sure, it sounds good and makes you feel all warm and fuzzy, but […]
Us vs them is one of the oldest, and most powerful marketing ideas. Apple is a quintessential example: from their beginnings they’ve portrayed themselves as the small guy against the big powerful bully. In 1983 it was IBM and more recently its been Microsoft. The company turns customers into evangelists who are more than happy […]
Most marketers know that to get someone to do what you want, you have to ask them to do it, you have to have a call-to-action (CTA) that persuades them to buy your product. With social media marketing, the action we’re aiming for is to get our readers to share our content with their friends […]
Continuing my series of TweetPsych based data points, this is based on analysis of over 100,000 accounts and looks at the “Negative Remarks” category. Negative remarks include things like sadness, aggression, negative emotions and feelings, and morbid comments. As it turns out, nobody likes to follow a Debbie Downer accounts with lots of followers don’t […]
Update: Check out the newest version of the Science of Social Media. A combination of much of the research I’ve been doing for the past 3 years, my “Science of Social Media Marketing” presentation is one of my favorite to give. It combines statistics, marketing, history, math, social psychology, memetics, epidemiology, steampunk, zombies and absinthe. […]