I don’t do a ton of interviews, in fact I’ve only done two in this site’s history. One with Craig Newmark of Craigslist and one with Alex Bogusky formerly of CP+B. I only interview folks who I think bring a unique perspective to social media marketing. Nah Right is considered one of the most influential […]
With so much unicorns and rainbow nonsense floating around the web, it’s easy for your boss to think of social media as little more than wasting time on Facebook. When the thought leaders are saying it’s impossible to measure the ROI of social media, it’s no surprise executives are wary of investing in it. If […]
For more mythbusting and social media science, don’t forget to buy my book: Zarrella’s Hierarchy of Contagiousness. For marketers the most important use of Twitter is to increase your reach to spread your content. To do this, you need to get more followers. Sure there are customer service uses of Twitter, but for marketing purposes, […]