The Top 10 @DanZarrella Posts of 2011

2011 was a fun year for me, I moved to Las Vegas, set a Guinness World Record and released my third book: “Zarrella’s Hierarchy of Contagiousness.”

Also during 2011 I published some of my favorite data. As the year wraps up and we get ready to celebrate the coming of 2012, here’s a list of my 10 most popular posts.



New Twitter Data: Optimal Link Placement for Clicks
A heatmap showing where to place links in your tweets to get the most clicks.

[Infographic] 5 Scientifically Proven Ways to Get More ReTweets
An infographic-style collection of my top data about how to get your tweets ReTweeted.

10 Words That Will Increase (or Decrease) Your Twitter CTR
A list of words correlated with higher (or lower) clickthroughs on links in Tweets.

New Data: 33% of Facebook Posting is Mobile
Data showing that a sizeable percentage of all Facebook content creation is done from mobile devices.

[Infographic] 5 Scientifically Proven Ways to Get More Followers
Another infographic-style collection, this time with data on how to get more followers.

Infographic: 5 Questions and Answers about Facebook Marketing
Data-based answers to five important questions about Facebook marketing.

New Data: Tweet Lots of Links to Get Followers
Statistics showing a positive correlation between the number of links a Twitter accounts tweets and the number of followers it has.

New Data: Post to Your Facebook Page Every Other Day for the Most Likes
Data showing the optimum Facebook wall posting frequency.

New Data: “Engage in the Conversation” May Not Actually Work
My most controversial post of 2011, this data challenges the popular “engage in the conversation” myth.

Infographic: The 20 Most (and Least) Connected Words on LinkedIn
The words correlated most closely with connections (both positive and negative) on LinkedIn profiles.

What was your favorite post of 2011?

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[New Data] The Science of Christmas

If you like social media data and science like this, buy my latest book: “Zarrella’s Hierarchy of Contagiousness.

Science makes everything better. Seriously, it’s a proven fact. So of course I did some analysis about Christmas and found some surprising insights. Don’t get fooled by the unicorns-and-rainbows myths about the holidays anymore. Here’s the science. Enjoy and Merry Christmas and Happy New Years!


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[New Data] Higher Klout Scores Mean More Successful Websites

The recent launch of Marketing Grader is a boon for me because it gathers a ton more data than its predecessor, allowing me to analyze all sorts of stuff I couldn’t before.

One such area of exploration, is the relationship between a brand’s Klout score and the successfulness of its website. Among its 38 metrics, Marketing Grader analyzes the Klout score of a brand’s Twitter account, the number of domains linking to the brand’s website (as reported by SEOmoz) as well as the number of unique visitors it gets (as reported by Compete).

When I analyzed the relationship of these numbers I was surprised at what I found.

Brands with higher Klout scores tended to get more visitors and more links. And when they have really high Klout scores (like above 70) they get far more traffic and links than other sites. Of course this isn’t causation, but correlation. It means that Klout may be a surprisingly effective measure of overall online marketing success.

The data tells us, not only only does Klout-measured social media influence translate into more traditional measures of web marketing effectiveness, but also that the web is a very winner-take-all kind of place. There are essentially two kinds of brands online, those with a ton of influence, traffic and links and those with very little.

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