I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting. For the purposes of […]
One of the most popular webinars I’ve ever worked on, The Science of Timing was also one of my favorite. If you haven’t seen it, go check out the on-demand recording now. In it, I present data I’ve collected over three years about the effect timing has on a variety of online marketing activities, including […]
I’ve studied the relationship between Twitter success and politics before, and since this year is a big year in elections, I figured I’d do it again. This time I looked at how the 4 front-running republican presidential candidates are doing on Twitter. I analyzed the obvious numbers, followers, retweets and mentions, but I also looked […]
One of the most interesting patterns I’ve found while studying social media and marketing data is what I call in my book “contra-competitive timing.” I’ve found in numerous cases that the most successful times and days to publish new content are off-peak times. It’s like when you’re at a noisy party and it’s hard to […]
If you like myth busting social media data like this, be sure to buy my newest book, Zarrella’s Hierarchy of Contagiousness. One of the social media questions I’m most interested in is about whether Twitter is best suited for conversation or broadcasting. To many people’s surprise, I generally find myself on the broadcast side, and […]