[Infographic] Social Calls-to-Action Work

For more social media data like this, check out my latest book “The Science of Marketing” now!

Traditional marketers and sales people have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became “uncool” to use calls-to-action.

I’ve conducted research into social calls-to-action across multiple channels for the past few years and found that in every place I’ve looked they produce increased action rates. Below is an infographic that sums up my data on social calls-to-action, and this Friday on #SciChat we’ll be talking all about sCTAs.

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[Infographic] How to Get More Likes and Comments on Tumblr

For more social media data like this, check out my latest book “The Science of Marketing” now!

Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it.

Gnip gave me access to the Tumblr firehose a little while back and I used it to collect a random sample of more than 300,000 posts. I analyzed that dataset and found several points of interest to marketers.

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[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks

For more social media data like this, order my latest book “The Science of Marketing” now!

In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.

I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.

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New Data Shows the 7 Most Powerful Calls-to-Action for More Retweets

For more social media data like this, order my latest book “The Science of Marketing” now!

I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases that were good at spurring people to social action.

Using a huge data set of more than 2.7 million Tweets provided to me by the awesome folks at Buffer, I analyzed the use of calls-to-action (like “please retweet”) and their relationship to retweets. To control for number of followers, I used a retweets-per-follower ratio.

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