For more social media data like this, check out my latest book “The Science of Marketing” now! Traditional marketers and sales people have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made […]
For more social media data like this, check out my latest book “The Science of Marketing” now! Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and […]
For more social media data like this, order my latest book “The Science of Marketing” now! In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks. I used a dataset of more than 2 million link-containing tweets […]
For more social media data like this, order my latest book “The Science of Marketing” now! I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases that were good at […]