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We have a client at my dayjob who recently purchased a little over 7000 clicks from the “keyword-targeted ad network” AdOn. They were initially impressed by the sheer volume of traffic generated and then subsequently underwhelmed by the performance of said traffic. In the process of some conversion analysis using Clicktracks today I discovered that of the 7200 clicks that came from AdOn properties, 99% immediately left the site with an average time on site of 1 second or less. This screams clickfraud to me. I scanned the raw logs to make sure these weren’t all from the same IP and they weren’t, but still, a 99% bounce rate?
I’m not yet sure how much our client spent on these clicks but whatever it was it was a complete and total waste. Does anyone else have any experience working with these guys?
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COMMENTS / 9 COMMENTS
Michael added these pithy words on Oct 18 06 at 12:23 pmDan - If you have access to the ClickTracks Click Fraud report, generate a Click Fraud Forensics report and look at the referring pages (if any) for the short sessions. If the referring page is non-existent or has no content, then you have a likely case of fraud.
-Michael
Kory Kredit added these pithy words on Oct 30 06 at 2:22 pmDan,
AdOn Network takes click fraud very seriously and we make every effort to personally work with our advertisers to address concerns of this nature.
While we have several automated and manual methods in place to identify potential click fraud and remove it from the network, AdOn Network also offers advertisers a Traffic Source Selection tool which allows you to remove poor-performing sources. This tool give you the ability to evaluate the ROI of each individual traffic source so that you can keep only the best performing sources and optimize your campaign.
You can contact myself or one of our account representatives (866.258.9245 or adservices@adonnetwork.com) to review your account and resolve any issues you may have.
- Kory Kredit
Director of Marketing
AdOn Network
Geoff added these pithy words on Oct 31 06 at 5:59 pmDear Mr. Zarrella,
My name is Geoff Gieron and I am the Director of Advertiser Management & Services for AdOn Network. I came across this posting and felt necessary to address your concerns.
We oversee approximately 2000 advertisers currently that use our array of product offerings for driving traffic (Search, Pop-Under and Text). Our goal is to connect our advertisers with consumers, to help create a positive Return On Investment. We take quality very seriously and always encourage our advertisers to provide us any feedback necessary to help us continually improve. At any point in time should someone raise concerns over specific traffic, we simply ask for whatever information can be provided (ip logs, referer logs, etc…) so we may research internally to help identify any areas that our fraud prevention tools and filters may not identify. Once a review has been completed and we identify that there is indeed an issue we are always more than happy to extend a credit for the money spent on the traffic, as we would prefer that any advertiser working with us acheives success in meeting their marketing goals and objectives.
Realizing that click fraud is an industry issue, we have gone one step further in giving our advertisers the control to deselect themselves from any traffic source in our distribution network. Coupled with our Reporting/ROI Tools - we find that giving this control to our advertisers helps them better identify and turn off any traffic source that isn’t delivering the desired quality necessary for conversion. We acknowledge that providing this to our advertisers as a resource allows us to combat this battle together.
I would certainly like to speak with you further on the issue seen by your client so we can review the information and assist in any way we can. You can reach me through the phone number located on the AdOn Network web site (www.adonnetwork.com).
I look forward to hearing from you and correcting this impression of our network.
Thank you
Greg Marlett added these pithy words on Feb 05 07 at 7:36 pmWe at http://www.matchwise.com found a similar extremely high rate of bounces (over 96%) from AdOn Network clicks. It was a TOTAL waste of money. We didn’t get a single subscriber from the investment. We tested it over a few months with several tracking URL’s and finally shut it down and demanded a refund. We told them which of their partners were obviously just running robots to click through to our site and add up the click fees. But we only got the “We take click fraud seriously” reply like the message above and no refund and no explanation. This really needs to be covered by federal fraud law. They should go to jail.
Eric Meadows added these pithy words on May 15 07 at 5:46 pmI tested they’re system after receiving info from the SanFran AdTech this year and after receiving 351 clicks I reviewed the stats. No conversion and a 98.5% bounce rate.
I’m glad I only tested a hundred bucks. The only ad network I’ve seen with lower performance is RedZee.com. I’m not going to accuse AdOn of click-fraud as I did analyze the log data and nothing jumped out as immediate red flags but at the end of the day it all comes down to performance. When my site average is over two minutes per visitor and a traffic source has 98.5% of the traffic immediately bounce something just doesn’t add up.
Not the sharpests tools in the shed are we? added these pithy words on May 30 07 at 9:50 pmYou guys are all retarted.
AdOn is a pop network. NOT a ppc network like adwords. Therefore when doing CPV (cost per view) ads your not paying for a text ad to be displayed, your paying for a pop-up. That is why the bounce rate is so high.
It is not click fraud since nobody is clicking!
Dan Zarrella added these pithy words on May 31 07 at 8:32 amsgadvertising:
did you see the bolded part of my original post?
“of the 7200 clicks that came from AdOn properties, 99% immediately left the site with an average time on site of 1 second or less” i wasn’t talking about views of a popup, i was talking about actual clicks to the site, recorded in the server’s logs (hence the mention of clicktracks) I don’t particularly care in this case what the payment model is, although if there was no chance of clickfraud, it seems odd that the guys from adon network would be so quick to talk about how they take clickfraud seriously, now doesn’t it?
sgadvertising added these pithy words on Jun 04 07 at 11:11 amDan,
#1 The guy from AdOn is protecting his brand. Contextual networks (there are many others) like to hide the fact that they are popping directly to the landing page.
#2 Direct quote from someone at AdOn “We no longer use pop-overs, we have changed to pop-unders only.” This is because of the intrusiveness of pop-overs and the bounce rate.
#3 Have you ever heard of a concept called “forcing clicks.” Thats probably why you saw your traffic as clicks in your server logs. People didn’t click through, AdOn network popped your landing page (or whatever URL you gave them) which may show in your reports as clicks.
moebius8 added these pithy words on Jul 18 07 at 4:33 pmAd on networks is using the virtumonde trojan and rootkit to generate traffice that you are paying for.
their affiliate mygeek.com hosts cpvfeeds.com. they go to great to obstufacte their whois info but ips dont lie.
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