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	<title>Comments on: Are you a Social Media Snake Oil Salesman or are you a Scientist?</title>
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	<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html</link>
	<description>DanZarrella.com, Social &#38; Viral Marketing Scientist</description>
	<lastBuildDate>Wed, 16 May 2012 13:36:14 +0000</lastBuildDate>
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		<title>By: Hola and Hello &#171; sarahronan</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-2#comment-287104</link>
		<dc:creator>Hola and Hello &#171; sarahronan</dc:creator>
		<pubDate>Wed, 04 Apr 2012 12:57:15 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-287104</guid>
		<description>[...] I believe that marketing and social media are sciences, not arts. And that if someone&#8217;s telling you something that&#8217;s too good to be true, it probably is. Always ask them to show you the data to back it up. Otherwise, they might as well be talking about unicorns and rainbows (see Dan Zarrella). [...]</description>
		<content:encoded><![CDATA[<p>[...] I believe that marketing and social media are sciences, not arts. And that if someone&#8217;s telling you something that&#8217;s too good to be true, it probably is. Always ask them to show you the data to back it up. Otherwise, they might as well be talking about unicorns and rainbows (see Dan Zarrella). [...]</p>
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		<title>By: Renaldo Bernard &#8211; Web Science &#38; Cyberpsychology &#187; Cyberpsychology Is Not Just A Case of Supply and Demand &#187; Renaldo Bernard - Web Science &#38; Cyberpsychology</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-2#comment-285952</link>
		<dc:creator>Renaldo Bernard &#8211; Web Science &#38; Cyberpsychology &#187; Cyberpsychology Is Not Just A Case of Supply and Demand &#187; Renaldo Bernard - Web Science &#38; Cyberpsychology</dc:creator>
		<pubDate>Tue, 18 Oct 2011 02:33:07 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-285952</guid>
		<description>[...] all those new online professionals (e.g., social media ‘experts’/‘scientists’) coming out of the woodwork, I am one of those people who believe that giving advice in this area [...]</description>
		<content:encoded><![CDATA[<p>[...] all those new online professionals (e.g., social media ‘experts’/‘scientists’) coming out of the woodwork, I am one of those people who believe that giving advice in this area [...]</p>
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	<item>
		<title>By: Renaldo Bernard &#8211; Web Science &#38; Cyberpsychology &#187; Hello World</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-2#comment-285950</link>
		<dc:creator>Renaldo Bernard &#8211; Web Science &#38; Cyberpsychology &#187; Hello World</dc:creator>
		<pubDate>Tue, 18 Oct 2011 01:02:14 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-285950</guid>
		<description>[...] all those new online professionals (e.g., social media ‘experts’/‘scientists’) coming out of the woodwork, I am one of those people who believe that giving advice in this area [...]</description>
		<content:encoded><![CDATA[<p>[...] all those new online professionals (e.g., social media ‘experts’/‘scientists’) coming out of the woodwork, I am one of those people who believe that giving advice in this area [...]</p>
]]></content:encoded>
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		<title>By: Test &#187; Hello World</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-2#comment-285909</link>
		<dc:creator>Test &#187; Hello World</dc:creator>
		<pubDate>Thu, 06 Oct 2011 22:46:49 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-285909</guid>
		<description>[...] all those new online professionals (e.g., social media ‘experts’/‘scientists’) coming out of the woodwork, I am one of those people who believe that giving advice in this area [...]</description>
		<content:encoded><![CDATA[<p>[...] all those new online professionals (e.g., social media ‘experts’/‘scientists’) coming out of the woodwork, I am one of those people who believe that giving advice in this area [...]</p>
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		<title>By: The Day We Are All Social Media Specialists</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-2#comment-285577</link>
		<dc:creator>The Day We Are All Social Media Specialists</dc:creator>
		<pubDate>Wed, 10 Aug 2011 17:20:54 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-285577</guid>
		<description>[...] us running around who actually might know what they’re doing. It’s inevitable. For some of you snake oil dudes &#8211; the clock is [...]</description>
		<content:encoded><![CDATA[<p>[...] us running around who actually might know what they’re doing. It’s inevitable. For some of you snake oil dudes &#8211; the clock is [...]</p>
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		<title>By: Eventually we&#8217;ll all be good at social media and then what? &#171; Direct Marketing Observations</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-285571</link>
		<dc:creator>Eventually we&#8217;ll all be good at social media and then what? &#171; Direct Marketing Observations</dc:creator>
		<pubDate>Tue, 09 Aug 2011 18:51:12 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-285571</guid>
		<description>[...] around who actually might know what they&#8217;re doing. It&#8217;s inevitable. For some of you snake oil dudes-the clock is [...]</description>
		<content:encoded><![CDATA[<p>[...] around who actually might know what they&#8217;re doing. It&#8217;s inevitable. For some of you snake oil dudes-the clock is [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Top-of-Mind Mondays &#124; JustinWise.net</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-285539</link>
		<dc:creator>Top-of-Mind Mondays &#124; JustinWise.net</dc:creator>
		<pubDate>Mon, 01 Aug 2011 15:04:19 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-285539</guid>
		<description>[...] a look at the breakout session I did on social media effectiveness. I have stats and data, even. Unicorns and rainbows, you better watch [...]</description>
		<content:encoded><![CDATA[<p>[...] a look at the breakout session I did on social media effectiveness. I have stats and data, even. Unicorns and rainbows, you better watch [...]</p>
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		<title>By: Write a #UnicornsAndRainbows Rhyme and Win a @MIMOBOT &#124; What&#039;s Scott Wendling doing now?</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-285330</link>
		<dc:creator>Write a #UnicornsAndRainbows Rhyme and Win a @MIMOBOT &#124; What&#039;s Scott Wendling doing now?</dc:creator>
		<pubDate>Thu, 30 Jun 2011 06:11:06 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-285330</guid>
		<description>[...] you&#8217;ve seen me speak or read my site, you know how I feel about Unicorns and Rainbows. Feel good advice based on dangerous and naive assumptions. My goal as the mad social media [...]</description>
		<content:encoded><![CDATA[<p>[...] you&#8217;ve seen me speak or read my site, you know how I feel about Unicorns and Rainbows. Feel good advice based on dangerous and naive assumptions. My goal as the mad social media [...]</p>
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	<item>
		<title>By: Future Is in Creating Strategies, Not Copying Tactics &#124; eVentures in Cyberland</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-283580</link>
		<dc:creator>Future Is in Creating Strategies, Not Copying Tactics &#124; eVentures in Cyberland</dc:creator>
		<pubDate>Mon, 18 Apr 2011 18:52:37 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-283580</guid>
		<description>[...] is a disruptive technology shift, it is leaving some wandering aimlessly creating noise and others euphorically promising unicorns. A common mistake is failing to draw the distinction between developing strategy and copying [...]</description>
		<content:encoded><![CDATA[<p>[...] is a disruptive technology shift, it is leaving some wandering aimlessly creating noise and others euphorically promising unicorns. A common mistake is failing to draw the distinction between developing strategy and copying [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: viralsocialmarketing.com &#187; Write a #UnicornsAndRainbows Rhyme and Win a @MIMOBOT</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-283528</link>
		<dc:creator>viralsocialmarketing.com &#187; Write a #UnicornsAndRainbows Rhyme and Win a @MIMOBOT</dc:creator>
		<pubDate>Tue, 12 Apr 2011 06:38:49 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-283528</guid>
		<description>[...] you&#8217;ve seen me speak or read my site, you know how I feel about Unicorns and Rainbows. Feel good advice based on dangerous and naive assumptions. My goal as the mad social media [...]</description>
		<content:encoded><![CDATA[<p>[...] you&#8217;ve seen me speak or read my site, you know how I feel about Unicorns and Rainbows. Feel good advice based on dangerous and naive assumptions. My goal as the mad social media [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Write a #UnicornsAndRainbows Rhyme and Win a MIMOBOT &#124; 香港新媒體協會</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-283521</link>
		<dc:creator>Write a #UnicornsAndRainbows Rhyme and Win a MIMOBOT &#124; 香港新媒體協會</dc:creator>
		<pubDate>Mon, 11 Apr 2011 05:00:24 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-283521</guid>
		<description>[...] you&#8217;ve seen me speak or read my site, you know how I feel about Unicorns and Rainbows. Feel good advice based on dangerous and naive assumptions. My goal as a mad social media scientist [...]</description>
		<content:encoded><![CDATA[<p>[...] you&#8217;ve seen me speak or read my site, you know how I feel about Unicorns and Rainbows. Feel good advice based on dangerous and naive assumptions. My goal as a mad social media scientist [...]</p>
]]></content:encoded>
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		<title>By: Introduce Yourself: Why Should We Listen to You?</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-283512</link>
		<dc:creator>Introduce Yourself: Why Should We Listen to You?</dc:creator>
		<pubDate>Fri, 08 Apr 2011 13:08:01 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-283512</guid>
		<description>[...] of my favorite unicorns-and-rainbows myths to pick on is the dog-eared &#8220;don&#8217;t call yourself a guru.&#8221; I&#8217;ve heard said a [...]</description>
		<content:encoded><![CDATA[<p>[...] of my favorite unicorns-and-rainbows myths to pick on is the dog-eared &#8220;don&#8217;t call yourself a guru.&#8221; I&#8217;ve heard said a [...]</p>
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	<item>
		<title>By: Introduce Yourself &#8211; Why Should We Listen to You? [21Dec10] &#124; The Book</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-283457</link>
		<dc:creator>Introduce Yourself &#8211; Why Should We Listen to You? [21Dec10] &#124; The Book</dc:creator>
		<pubDate>Thu, 31 Mar 2011 17:48:53 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-283457</guid>
		<description>[...] of my favorite unicorns-and-rainbows myths to pick on is the dog-eared &#8220;don&#8217;t call yourself a guru.&#8221; I&#8217;ve heard said a [...]</description>
		<content:encoded><![CDATA[<p>[...] of my favorite unicorns-and-rainbows myths to pick on is the dog-eared &#8220;don&#8217;t call yourself a guru.&#8221; I&#8217;ve heard said a [...]</p>
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	<item>
		<title>By: Social Media Battles &#8211; This Ain&#8217;t Your Father&#8217;s Tweetup [26Aug10] &#124; The Book</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-283453</link>
		<dc:creator>Social Media Battles &#8211; This Ain&#8217;t Your Father&#8217;s Tweetup [26Aug10] &#124; The Book</dc:creator>
		<pubDate>Thu, 31 Mar 2011 14:55:01 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-283453</guid>
		<description>[...] you&#8217;ve seen me speak, or read my blog you&#8217;ve probably heard me rail against unicorns and rainbows advice. Going to lots of social media conferences, and reading a lot written about it, I&#8217;m noticing [...]</description>
		<content:encoded><![CDATA[<p>[...] you&#8217;ve seen me speak, or read my blog you&#8217;ve probably heard me rail against unicorns and rainbows advice. Going to lots of social media conferences, and reading a lot written about it, I&#8217;m noticing [...]</p>
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		<title>By: The Social Media Strip Club &#124; Not A Pro Blog with Jordan Cooper</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-283285</link>
		<dc:creator>The Social Media Strip Club &#124; Not A Pro Blog with Jordan Cooper</dc:creator>
		<pubDate>Sun, 20 Feb 2011 00:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-283285</guid>
		<description>[...] you hear a marketing rockstar ninja expert use the word engage about 84 times in a 7 minute interview, do you vomit in your mouth just a [...]</description>
		<content:encoded><![CDATA[<p>[...] you hear a marketing rockstar ninja expert use the word engage about 84 times in a 7 minute interview, do you vomit in your mouth just a [...]</p>
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		<title>By: viralsocialmarketing.com &#187; Introduce Yourself: Why Should We Listen to You?</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-283115</link>
		<dc:creator>viralsocialmarketing.com &#187; Introduce Yourself: Why Should We Listen to You?</dc:creator>
		<pubDate>Wed, 22 Dec 2010 06:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-283115</guid>
		<description>[...] of my favorite unicorns-and-rainbows myths to pick on is the dog-eared &#8220;don&#8217;t call yourself a guru.&#8221; I&#8217;ve heard said a [...]</description>
		<content:encoded><![CDATA[<p>[...] of my favorite unicorns-and-rainbows myths to pick on is the dog-eared &#8220;don&#8217;t call yourself a guru.&#8221; I&#8217;ve heard said a [...]</p>
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		<title>By: Tweetup Throwdown</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-270221</link>
		<dc:creator>Tweetup Throwdown</dc:creator>
		<pubDate>Mon, 30 Aug 2010 12:18:58 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-270221</guid>
		<description>[...] you’ve seen me speak, or read my blog you’ve probably heard me rail against unicorns and rainbows advice. Going to lots of social media conferences, and reading a lot written about it, I’m noticing a [...]</description>
		<content:encoded><![CDATA[<p>[...] you’ve seen me speak, or read my blog you’ve probably heard me rail against unicorns and rainbows advice. Going to lots of social media conferences, and reading a lot written about it, I’m noticing a [...]</p>
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		<title>By: viralsocialmarketing.com &#187; Introducing a New Kind of Tweetup: Social Media Battles</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-269250</link>
		<dc:creator>viralsocialmarketing.com &#187; Introducing a New Kind of Tweetup: Social Media Battles</dc:creator>
		<pubDate>Thu, 26 Aug 2010 22:12:19 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-269250</guid>
		<description>[...] you&#8217;ve seen me speak, or read my blog you&#8217;ve probably heard me rail against unicorns and rainbows advice. Going to lots of social media conferences, and reading a lot written about it, I&#8217;m noticing [...]</description>
		<content:encoded><![CDATA[<p>[...] you&#8217;ve seen me speak, or read my blog you&#8217;ve probably heard me rail against unicorns and rainbows advice. Going to lots of social media conferences, and reading a lot written about it, I&#8217;m noticing [...]</p>
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		<title>By: karolynliberty</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-269256</link>
		<dc:creator>karolynliberty</dc:creator>
		<pubDate>Thu, 26 Aug 2010 14:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-269256</guid>
		<description>Irony..</description>
		<content:encoded><![CDATA[<p>Irony..</p>
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		<title>By: Social Media Cost &#124; Rate</title>
		<link>http://danzarrella.com/are-you-a-social-media-snake-oil-salesman-or-are-you-a-scientist.html/comment-page-1#comment-266365</link>
		<dc:creator>Social Media Cost &#124; Rate</dc:creator>
		<pubDate>Fri, 25 Jun 2010 12:20:46 +0000</pubDate>
		<guid isPermaLink="false">http://danzarrella.com/?p=2213#comment-266365</guid>
		<description>nice post.</description>
		<content:encoded><![CDATA[<p>nice post.</p>
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