As the search engines, most recently Google, add new types of content or vertical specific search functionality and selectivly place those results above the traditional one-algo-fits-all results they are creating many different ways to be the first place result. I would expect that in at least some cases image or product specific search results in Google’s little vertical search “one box” (especially when placed above sub-par organic SERPs) gets a higher clickthrough than its vanilla counter part below. (I guess this suggest that I’m right)
So what are the ways to get into that box with Google? Let me count the ways I can think of:
- Image Search
- Product Search (Froogle)
- Local Search
- News Search
- Video Search
- Music Search
- Ticker Symbol Search
- Travel Info
- Maps
- Spell Checker
That’s ten things I got and I can figure out how to optimize a small business client to 6 of them I believe.
How about you?
If you liked this post, don't forget to subscribe to my RSS feed or my email newsletter so you never miss the science.
Take this quick survey and tell me what social media data you'd like to see me analyze.
Buy Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas today!
