In working on the seo for bloggers book and dealing with blogging clients, I’ve come up with a handful of things you (or your blog software) should definitely do if you want to rank well in the search engines.
These are the absolute necessities of blog optimzation.
- Automatically send and receive trackbacks
- Automatically ping blog services when new post is made
- Maintain a blogroll
- Single-post page title tags contain the post’s title
- Permalink URLs contain the post title
- The post title is the link to the permalink page
- Post titles are wrapped in heading tags
- Create multiple paths for spiders through your archives (monthly, related posts, most popular, etc)
- Use categories and make them keyword-rich
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August 24th, 2006 at 2:47 pm
Dan,
I did a similar list. I used ‘optimize’ but didn’t necessarily mean ‘search optimized’. Is that what you are referring to?
http://www.douglaskarr.com/2006/08/13/optimize-your-blog/
Nice and concise!
Doug
August 24th, 2006 at 7:52 pm
ahh yeah, I should be more clear about that, hang on a second.
August 25th, 2006 at 4:35 am
[...] Dan Zarrella has an interesting article about what you should do to optimize your blog. His list is great and you can do a lot on that list in minutes. [...]
February 28th, 2007 at 12:13 pm
Good Info
Can you explain what this means Automatically send and receive trackbacks.
I have this feature on my site it ask me to put a url in?
January 28th, 2009 at 4:56 pm
Excellent tips. Interestingly age defying.
)
Well, it is since long time this blog has been posted and I have found it today. First thanks for these cool tips. Little changed between now and then. Couple of other tips, would be to focus on Micro-blogging using Twitter and participating social networking sites.
I would like to know little bit more about “Automatically send and receive trackbacks” and “Create multiple paths for spiders through your archives (monthly, related posts, most popular, etc)”. How to implement these tips. Also what would bring spiders to index all those multiple paths.
Looking forward to hear and to read more about SEO and optimization tips.
Keep it up !!!
Thanks,