Blog Optimization Checklist

Posted on Aug 24th, 2006

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In working on the seo for bloggers book and dealing with blogging clients, I’ve come up with a handful of things you (or your blog software) should definitely do if you want to rank well in the search engines.
These are the absolute necessities of blog optimzation.

Automatically send and receive trackbacks
Automatically ping blog services when new post is made
Maintain a blogroll
Single-post page title tags contain the post’s title
Permalink URLs contain the post title
The post title is the link to the permalink page
Post titles are wrapped in heading tags
Create multiple paths for spiders through your archives (monthly, related posts, most popular, etc)
Use categories and make them keyword-rich

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COMMENTS / 4 COMMENTS

[...] Dan Zarrella has an interesting article about what you should do to optimize your blog. His list is great and you can do a lot on that list in minutes. [...]

Bluog - a blog about web culture » Blog Archive » Blog Optimization For Small Business added these pithy words on Aug 25 06 at 4:35 am

Dan,

I did a similar list. I used ‘optimize’ but didn’t necessarily mean ’search optimized’. Is that what you are referring to?
http://www.douglaskarr.com/2006/08/13/optimize-your-blog/

Nice and concise!
Doug

Doug Karr added these pithy words on Aug 24 06 at 2:47 pm