HomeReportsToolsPortfolioBioContact
Blog Optimization Checklist

If you're new here, you may want to subscribe to my RSS feed, follow me on Twitter or sign up to my email list.

If you want to talk about how I can help with your social & viral marketing campaigns, contact me. Thanks!

In working on the seo for bloggers book and dealing with blogging clients, I’ve come up with a handful of things you (or your blog software) should definitely do if you want to rank well in the search engines.
These are the absolute necessities of blog optimzation.

  1. Automatically send and receive trackbacks
  2. Automatically ping blog services when new post is made
  3. Maintain a blogroll
  4. Single-post page title tags contain the post’s title
  5. Permalink URLs contain the post title
  6. The post title is the link to the permalink page
  7. Post titles are wrapped in heading tags
  8. Create multiple paths for spiders through your archives (monthly, related posts, most popular, etc)
  9. Use categories and make them keyword-rich
If you liked this post, share it:
  • del.icio.us
  • Reddit
  • StumbleUpon
  • Technorati
  • Digg
  • Facebook
  • LinkedIn
  • Mixx
  • Pownce
  • TwitThis

Contact me to talk about what I can do to help your viral & social marketing campaigns, and don't forget to subscribe to my feed, join my email list or follow me on Twitter to stay up to date.


COMMENTS / 4 COMMENTS

[...] Dan Zarrella has an interesting article about what you should do to optimize your blog. His list is great and you can do a lot on that list in minutes. [...]

Bluog - a blog about web culture » Blog Archive » Blog Optimization For Small Business added these pithy words on Aug 25 06 at 4:35 am

Dan,

I did a similar list. I used ‘optimize’ but didn’t necessarily mean ’search optimized’. Is that what you are referring to?
http://www.douglaskarr.com/2006/08/13/optimize-your-blog/

Nice and concise!
Doug

Doug Karr added these pithy words on Aug 24 06 at 2:47 pm

ahh yeah, I should be more clear about that, hang on a second.

Dan Zarrella added these pithy words on Aug 24 06 at 7:52 pm

Good Info

Can you explain what this means Automatically send and receive trackbacks.

I have this feature on my site it ask me to put a url in?

stubsy added these pithy words on Feb 28 07 at 12:13 pm

SPEAK / ADD YOUR COMMENT
Comments are moderated.

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Return to Top