[Infographic] Social Calls-to-Action Work

For more social media data like this, check out my latest book “The Science of Marketing” now!

Traditional marketers and sales people have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became “uncool” to use calls-to-action.

I’ve conducted research into social calls-to-action across multiple channels for the past few years and found that in every place I’ve looked they produce increased action rates. Below is an infographic that sums up my data on social calls-to-action, and this Friday on #SciChat we’ll be talking all about sCTAs.

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[Infographic] How to Get More Likes and Comments on Tumblr

For more social media data like this, check out my latest book “The Science of Marketing” now!

Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it.

Gnip gave me access to the Tumblr firehose a little while back and I used it to collect a random sample of more than 300,000 posts. I analyzed that dataset and found several points of interest to marketers.

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[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks

For more social media data like this, order my latest book “The Science of Marketing” now!

In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.

I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.

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New Data Shows the 7 Most Powerful Calls-to-Action for More Retweets

For more social media data like this, order my latest book “The Science of Marketing” now!

I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases that were good at spurring people to social action.

Using a huge data set of more than 2.7 million Tweets provided to me by the awesome folks at Buffer, I analyzed the use of calls-to-action (like “please retweet”) and their relationship to retweets. To control for number of followers, I used a retweets-per-follower ratio.

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New Data Shows the Importance of Hashtags on Instagram

For more social media data like this, order my latest book “The Science of Marketing” now!

One of the quickest growing social media platforms on the web at the moment is Instagram, but there’s a lack of marketing data about it. I decided to collect data on just over 1 million images posted to the site and found several interesting takeaways. The first, which you’ll find in the infographic below, is the importance of hashtags.

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My Data Shows Email Popups Work and Don’t Hurt

I’ve had several conversations with marketers about email subscription popups like the one new visitors to my site see. Many of the most experienced and results focused are in favor, but there are some “marketing gurus” who are very vocal in their opposition. Never one to leave a debate like this to gut feeling and guesswork, I decided to actually look at my own stats to see what story they had to tell.

These stats are from a single data point, this site. Your site may be different, you should experiment with any tactic like this to see if it works for you, don’t just accept the platitude of your favorite author at face value. I have yet to see any real data to suggest that popups produce any measurable decline in visitor behavior.

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[Infographic] How to Get More Likes, Comments and Shares on Facebook

In preparation for our attempt to break last year’s Guinness World record for largest webinar ever–July 12th’s Science of Inbound Marketing–I’ve been collecting piles and piles of new marketing data.

One area I focused on recently was Facebook. I collected data on more than 1.3 million posts published on the top 10,000 pages to put together this infographic to help you get more likes, comments and shares on your Facebook posts.

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Using Twitter Data to Map Emotions Geographically

A few weeks ago, I spoke at a federal agency conference in Arlington, VA and one of the most interesting topics was the potential use of social media, by intelligence agencies, to map out and predict social unrest. So I decided to start experimenting with the concept on my own.

By combining the linguistic analysis systems of TweetPsych with Twitter’s geo tagging data (which isn’t great yet) and the Google Maps API, I was able to plot tweets on specific latitude and longitude codes based on their emotional content.

Below you’ll see 6 maps of various kinds of psychological traits and their occurrences around the city of Boston. This is just the beginning of my exploration into this kind of data, so keep an eye out for more.

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Introducing TweetCharts: Get The Twitter Data You Need

It used to be that if you wanted to get data on a certain industry, keyword, hashtag or Twitter user you had to wait for a geeky, social media scientist type to write the scripts and run the reports for you. With my new tool TweetCharts.com that’s no longer the case.

Enter any word, phrase, hashtag, URL or username and TweetCharts will return a comprehensive report, including data on reply, retweet, and link percentages as well as the most common words, most mentioned users, most used hashtags and more.

I began working on TweetCharts a few weeks ago actually on a plane. I did some pen-and-paper wire framing somewhere over the midwest, woke up the next day and began cranking on it. If you’re curious here’s a picture of those first notes.

My favorite thing about this new tool is that everyone I’ve shown it to so far has found a different way to use it to get the Twitter data they need. So please, go check it out and then tell me here, in the comments, what useful data you found.

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[Infographic] How to Get More Pins and Repins on Pinterest

Data about Pinterest is sparse because they’ve been slow to release their API, but I was able to utilize search engine APIs to pull some data about the trendy new social site. I gathered information on over 11,000 pinned images and did some analysis to create the infographic below.

This data should be useful for Pinterest users who’d like to get more repins on the images they’ve pinned, as well as content producers who want their content pinned and repinned more.

I hope to be able to do more research into Pinterest, especially as they release their API. Let me know what data you’d like to see.

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