Dive into the archives.
- ProtoViral: A Contagious WordPress Theme
Over the past year or so I’ve been doing research into the why and how of web content “going viral,” from my Link Attraction Factors report (with the accompanying tools, API, and plugin) to my Viral Content Sharing Survey report. I’ve also taken this behavioral data and distilled it into more actionable items like a viral marketing checklist, viral seeding requirements, and of course the 10 symptoms of highly viral WordPress themes.
Out…
- 9 Scientific Ways to Make Every Post More Contagious
I’ve spent the last year or so doing research into the history, sociology, statistics, psychology and mathematics of information sharing (many of the posts I’ve done about this stuff are over in my sidebar under “Protoviral”). I’ve found a number of reccuring elements across areas of study, so here are some of the bits I’ve learned that you…
- Viral Marketing Campaign Checklist
Once you’ve decided you’d like to create a viral marketing campaign, its easy to become too focused on the details, and miss the forest for the trees, but a good campaign is the integration of a lot of parts. Here’s a quick checklist to make sure you haven’t missed anything.
Goals Have you defined your campaign’s goals? Do you know what you’re trying to do (in an actionable and quantifiable way) and have you identified the metrics you…
- Viral Content Sharing Survey Report
Finally, after sneak peeks and status updates, the report is done.
Its a study of why and how people share content online and it explores content type preferences, sharing methods, motivations, reach and frequency.
You can check out the table of contents here.
If you like the report, don’t forget to follow me on Twitter.
Here’s a few more sneak…
- Working on Content Sharing Survey Results
My survey on web content sharing collected around 450 responses and now I’m working on the task of decoding the type-in answers and calculating the results.
I asked the question on twitter, but I’d also like to ask it here, what formats would everyone like to see the results in? I’ve already had suggestions of: spreadsheet and slideshare in addition to the normal graphs-in-a-blog-post format. Any other awesome ideas?
Update: Its also been…
- Link Attraction Factors: Report, Tools, API and Plugin
A few weeks ago I published my Link Attraction Factors report over on Read/WriteWeb and the response was awesome. I also made two tools: a keyword checking tool and a title checking tool.
The keyword checking tool
Enter a keyword and the tool will return data on popular stories on Digg that mentioned that keyword. The average story in my database got 299 links and this tool displays the difference between that average and the average number…
- Guest Post About Twitter on ReadWriteWeb
Yep, more guest posts, this time I wrote a post on ReadWriteWeb about how to use Twitter to increase your social media profile’s “authority”. Anthony over at Social Times added a couple more tips to my list.
- Another Guest Post
Yep, thats right, I’ve done yet another guest post. This time its over at Jonathan Bailey’s seminal PlagiarismToday blog and its about the futility of resisting communal recreation, and the value in embracing it.
- New Server and Design Update
I changed my server to mediatemple tonight, because my old host couldn’t handle digg traffic very well. So far I’m liking MT, but its early.
Also, if your DNS has updated to this site’s new nameservers you’ll see a new top header thingie, and if you’re reading this through a feed reader, click on through and see.
- In the Midst of Some Guest Posting
Just got into the guest posting mood, maybe its the holidays.
I did a post for Donna over at SEO Scoop:
9 tricks to get the most SEO benefit from your social media linkbaiting campaign,
and one for Shana at SocialDesire:
How to Create Desire in Social Media,
and there are a few more in the works.If you’re interested in having me guest post on your blog, email or twitter me.
