Jan 1st 2008

I changed my server to mediatemple tonight, because my old host couldn’t handle digg traffic very well. So far I’m liking MT, but its early.

Also, if your DNS has updated to this site’s new nameservers you’ll see a new top header thingie, and if you’re reading this through a feed reader, click on through and see.

Dec 30th 2007

Just got into the guest posting mood, maybe its the holidays.

I did a post for Donna over at SEO Scoop:
9 tricks to get the most SEO benefit from your social media linkbaiting campaign,
and one for Shana at SocialDesire:
How to Create Desire in Social Media,
and there are a few more in the works.

If you’re interested in having me guest post on your blog, email or twitter me.

Nov 13th 2007

There’s a new book out called unmarketable, and its about the evils of corporate advertising’s takeover of the underground, but sometimes, the underground fights back, as is the case with unpopular products. And nothing is a lighting rod for anti-marketing quite like the hummer, here are a few of my favorites, and I’d love to see yours.

Sep 14th 2007

This is a little old, but I think it bears re-examining.

Viral marketing campaigns, like real viruses have what is called a reproduction or transmission rate. That is what is the average number of times a person will pass on a specific message. If the average person who sees your viral creative shows it to one other person, your transmission rate is 1. If that rate is lower than 1, the network of people who’ve seen your creative won’t grow, it will atrophy. If that number is over one the number of people exposed to your ad will grow. So clearly it is very important to persuade visitors to your message to share it with their friends, but most viral…

Sep 6th 2007

Alison, who I work with on sweet social marketing at the dayjob, has started a blog.

Her first post (about sexist marketing) is awesome (and she mentions me) so head over, check it out and leave a comment.