Dive into the archives.
- People Lie, Data Doesn’t
It’s a basic truth of the human condition that everybody lies. The only variable is about what.
-Dr HouseHouse often didn’t see his patients so they wouldn’t have a chance to lie to him. People lie, data doesn’t.
The same is true with analytics. Designers, developers and owners lie, statistics don’t. People have ulterior motivations and […]
- PPC Cost Per Acquisition (CPA) Formula
I’m probably the last person to figure this out, but I was just doing some planning and I figured out this easy little formula to figure out estimated average CPA:
Average Cost Per Acquisition (CPA) = Average Cost per Click / Conversion Rate
David and I just used that formula plus some algebra to come up with […]
- on Intuitive Design
When I say intuitive design, I don’t mean just visual design or user interface work, I’m referring to a more general process of the design of all user interaction, be it look and feel or the written word, crafting your creative or message to appeal to a user’s intuition. Something that speaks to us at […]
- Don’t Leave Conversion and Usability for Last
It used to be an easy target to warn against only thinking about search engine friendliness after a site was built, every few weeks another “seo expert” would come out and tell stories of entirely built sites that had to be re-engineered to allow spiders the best possible access to its content. And while, at […]
- Social Technographics and Cross-Segment Appeal
Forrester Research recently released a report, that I’ve been lucky enough to read, entitled Social Technographics that profiles adult US web users and their level of engagement with social media:
“Site features can also influence participation profiles. Not all Social Computing/Web 2.0 sites are created the same — the profiles for MySpace.com and YouTube differ significantly, […]
- Scientific Web Site Conversion Enhancement
I heard a client say recently that trying to make changes to an established site to increase its conversion rate was just haphazardly guessing, and they were corrected by someone who said that the right way to do it would be to guess and then test with multivariate tests. I disagree.
The scientific method says we […]
