And he asked him, What is thy name? And he answered, saying, My name is Legion: for we are many.
Mark 5:9
I use the term social & viral marketing to refer to what I do: contagious, organic marketing. But there are a myriad of other words and phrases people use to describe it.
Buzz Marketing
Buzz is a kind of discussion among people — excitement, hype, or anticipation about a product or service. Buzz refers both to the execution of the marketing tactic, and the resulting communication that is created. This term is used often by those who use…
You have a Twitter account, and you’re following some people. Some of those people are now following you back and you’re thinking “great, now what?” Or maybe you saw my Viral Tweet Test and are wondering how to accomplish the same effect for your content.
In my Viral Content Sharing Survey I uncovered a bunch of information that could prove useful to you if you’re trying to go viral via Twitter.
First, understand that as gregarious early-adopters Twitter users a very infectious vector to seed your viral content into. Twitter users tend to share content more often and with more people that the average user (in both one-to-one and especially in one-to-many ways). This means that it’s probably…
In man’s brain the impressions from outside are not merely registered; they produce concepts and ideas. They are the imprint of the external world upon the human brain.
-Victor Frederick Weisskopf
The premotor cortex is a part of the frontal lobe of your brain. It is responsible for mental planning of movement and sensory guidance of motion. When you hook up a test subject to a brain scanning machine (like an fMRI, EEG, or TMS system) you’ll see this region of the brain activates when the subject performs some sort of action.
Scientists (including Giacomo Rizzolatti) studying monkeys in the 80′s…
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In 2007 the Washington Post conducted an experiment. They had one of the best musicians in the world to play one of the most expensive instruments in the world (a $3.5 million Stradivarius violin) on a subway platform during morning rush hour. Most people simply ignored him, “the final haul for his 43 minutes of playing was $32.17. Yes, some people gave pennies.”
There were no tuxedos or playbills or expensive tickets. No sold out concert halls or rave reviews from jaded critics. Just some of the best music in the world, but without the social cues to the quality of the performance, nobody noticed.
So even if you’re the best writer in…
