Dive into the archives.
- How to Stop the Spread of Rumors
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Barack Obama’s campaign, even from its earliest days, has been the target of a large number of negative rumors, many of them traveling in email chain letters, forwarded from person to person. They recently launched a new microsite called “Fight the Smears” designed to counteract […]
- A Box of Crayons, Not a Rubber Stamp
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One of the most interesting things I learned from my study of urban legends is the concept of communal recreation. In the urban legend post I said this:
Each person in this recreative chain attempts to fit the story into their existing mental frameworks and in doing so they apply a bit of themselves, […]
- Sneak Peek at Content Sharing Survey Report
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I did a sneak peak of my Link Attraction Factors report, and Alanisgood asked for a peak at my data from the upcoming content sharing survey report, so here it is:
This first graph shows the differences between the types of content non-Twitter users share individually and what Twitter-addicts share.
And this graph shows the […]
- Votrs.com Private Beta Invites
I just launched the new member’s system of Votrs.com which allows you to upload your own avatar and background, and edit your previously shortened links. It also allows you to have a shortened user page that shows all the links you’ve posted to Votrs and their social media voting buttons.
Right now the member’s system is […]
- The Freebie Niche: A Secret and Powerful Vector for Social and Viral Marketing?
This past Friday I noticed one of my sites was getting a lot more traffic than usual, after digging into the referring sites report in Google Analytics I saw the site had been posted to a large number of “freebie” websites and forums. As of this writing, just under 72-hours after it began the freebie […]
- Another Guest Post
Yep, thats right, I’ve done yet another guest post. This time its over at Jonathan Bailey’s seminal PlagiarismToday blog and its about the futility of resisting communal recreation, and the value in embracing it.
- What the Homeric Poems and Oral Tradition Can Teach Us About Social Marketing
When Homer composed his poems his society did not have written language, the poems were first written down about 500 years after their creation. The Homeric poems represent a great example of oral tradition, the body of culture that is transmitted without written language. In this type of environment, ideas and stories fight for awareness, […]
- Examples of Viral Marketing Campaigns
The best viral marketing campaigns (when a marketer intends to make something viral) are one of those things that you have to see to recognize, so here are a few of my favorite viral marketing examples:
Hotmail
When Hotmail launched, much of its early success was due to the virality of the sigline that it attached to […]
- What is Viral Marketing?
Since its become such a buzz word these days I rarely hear anyone ask “What is Viral Marketing?”, but the basics are always good ground to cover.
Probably the most common definition of viral marketing goes something like this:Viral marketing is a strategy by which an advertiser creates a campaign focused around the goal of causing […]
- Going to Social Media for Big Business
I’m headed over to Newton tonight for the Social Media Club’s “Social Media Lessons for Big Businesses”. Two of the speakers have great in-the-trenches experience with this stuff, one is from Walmart and one is “Fake Steve Jobs”.
Steve Restivo, Wal-Mart’s director of corporate affairs for the northeast, Dan Lyons, senior editor at Forbes (perhaps better […]
