Dive into the archives.
- Viral Content Sharing Survey Report
Finally, after sneak peeks and status updates, the report is done.
Its a study of why and how people share content online and it explores content type preferences, sharing methods, motivations, reach and frequency.
You can check out the table of contents here.
If you like the report, don’t forget to follow me on Twitter.
Here’s a few more sneak…
- How to Stop the Spread of Rumors
If you like this post, follow me on twitter.
Barack Obama’s campaign, even from its earliest days, has been the target of a large number of negative rumors, many of them traveling in email chain letters, forwarded from person to person. They recently launched a new microsite called “Fight the Smears” designed to counteract them. The Washington Post published…
- A Box of Crayons, Not a Rubber Stamp
One of the most interesting things I learned from my study of urban legends is the concept of communal recreation. In the urban legend post I said this:
Each person in this recreative chain attempts to fit the story into their existing mental frameworks and in doing so they apply a bit of themselves, of their own values and perspectives, altering the story and retelling their…
- Sneak Peek at Content Sharing Survey Report
I did a sneak peak of my Link Attraction Factors report, and Alanisgood asked for a peak at my data from the upcoming content sharing survey report, so here it is:
This first graph shows the differences between the types of content non-Twitter users share individually and what Twitter-addicts share.
And this graph shows the difference in…
- Votrs.com Private Beta Invites
I just launched the new member’s system of Votrs.com which allows you to upload your own avatar and background, and edit your previously shortened links. It also allows you to have a shortened user page that shows all the links you’ve posted to Votrs and their social media voting buttons.
Right now the member’s system is still sorta rough around the edges but I’m opening up an invite only beta to start testing it out and figuring out what…
- The Freebie Niche: A Secret and Powerful Vector for Social and Viral Marketing?
This past Friday I noticed one of my sites was getting a lot more traffic than usual, after digging into the referring sites report in Google Analytics I saw the site had been posted to a large number of “freebie” websites and forums. As of this writing, just under 72-hours after it began the freebie niche has sent over 10k visits to my site. This is digg and stumbleupon amounts of social media traffic here, but what differentiates it is that…
- Another Guest Post
Yep, thats right, I’ve done yet another guest post. This time its over at Jonathan Bailey’s seminal PlagiarismToday blog and its about the futility of resisting communal recreation, and the value in embracing it.
- What the Homeric Poems and Oral Tradition Can Teach Us About Social Marketing
When Homer composed his poems his society did not have written language, the poems were first written down about 500 years after their creation. The Homeric poems represent a great example of oral tradition, the body of culture that is transmitted without written language. In this type of environment, ideas and stories fight for awareness, retention and repetition as resources in an evolutionary struggle, the characteristics of the successful…
- Examples of Viral Marketing Campaigns
The best viral marketing campaigns (when a marketer intends to make something viral) are one of those things that you have to see to recognize, so here are a few of my favorite viral marketing examples:
Hotmail
When Hotmail launched, much of its early success was due to the virality of the sigline that it attached to every outgoing email inviting the recipient to join. One of the earliest examples of viral marketing on the internet.
- What is Viral Marketing?
Since its become such a buzz word these days I rarely hear anyone ask “What is Viral Marketing?”, but the basics are always good ground to cover.
Probably the most common definition of viral marketing goes something like this:
Viral marketing is a strategy by which a marketer creates a campaign focused around the goal of causing viewers of that promotion to spontaneously spread it by sending it to friends.
Email was the original…
