Dive into the archives.
- Political Marketing and the Boston City Council
I’ve written before about online political marketing and research, but now I’d like to do a little experimention.
Obviously, the first place to look is search, how competative is this niche exactly? 2007 is an election year for Boston’s City Council members, essentially a smaller race in an “off” political year. Everyone’s looking to 2008. First I’ll start with a blog post, nothing tricky or even very aggressive; best not to bring a gun to a…
- SponsoredPosts.com Announced
Ok, ok. Enough with the hint dropping. SponsoredPosts.com has been officially announced and you can submit your email address to receive notification when it fully launches as well as for access to the private beta when that opens. And yeah, how sweet is that domain name?
So if you wouldn’t mind doing me a favor, give it a digg.
- What Features Would You Want in a Sponsored Post Market Place
I know lots of you out there are either bloggers or SEO’s/webmasters. And many of you are both. As you may know by now, I love the paid-post model for link development and targetted advertising,s o I’d really love some feedback about what features you think would be super-cool in a payperpost-type sponsored posts marketplace.
Drop ‘em in the comments, thanks.
- Reputation Management with Kiva
In my dayjob I have a bunch of reputation management clients. Doctors, consultants, politicians or other professionals who’s name is their brand. For whatever reason, when you search for their name a negative result is prominently placed.This is often a misleading news articleor out of context quote. I work to replace the top10 results with postitive messages about the client. In addition to taking the two top space with pages from their own…
- Google Website Optimizer Review
After surviving the webmaster deathmatch at pubcon Las Vegas, we were able to secure beta access to Google’s sweet new multivaritate testing system, Google website optimizer. I’ve been using it for a few weeks now and I’m liking it so far. For a free product, its awesome, but it does seem very beta still. Here’s a couple of points of contention I have with it:
Once you start an experiment, there’s no way to edit variations or any of the other…
- Online Political Market Research
Market research is the process of understanding the market, what consumers want, what they have, what they can afford, and what will make them want your product or service. I’m oversimplfying here of course, but bear with me. Political research is the same, it begins with understanding the voters, their wants and dislikes and the triggers that will drive them to make the actions you want them to make (usually casting a vote in your candidate’s…
- Online Political Marketing
First, some statistics:
- In 2004, over 40% of Americans got campaign information online. (source)
- Another study said that in 2003, 68% used the net to keep up with political candidates, and 29% submitted their email address to receive more info. (source)
- In 2006 51% of liberals got election information online. (source)
More data:
- Armand de Brignac Keywords
Spurred by a prohiphop.com post I did some research on Armand de Brignac keywords. No google trend data, and nothing in trellian’s tool, so I couldn’t come up with any trend lines, but word tracker had these 5 keywords, which, I think, speak volumesarmand de brignac 47 price of armand de brignac 6 armand de brignac champagne 2 armand de rignack champagne 2 armand de brignac prices 2 Classic window shopping terms, the fact that “price” occurs…
- Search Engines and Webmasters - aka: The Search Engine Smack Down
They’re probably not going to be doing a spring conference. Instead likely more of the one day type events.
Tim Mayer
Several of the search engines have announced a unified sitemap structure. MSN, Google and Yahoo. Ask is invinted too.
Yahoo search mission is to enable people to find, use, share and expand all human knowlege. Find: enable people to find what they are looking for, use search not for sake of searching but to achive a…
- Interactive Site Reviews and SERP Quality Control Forum
PromoPortal.co.uk
They’re looking to improve the URL structure of the site.
They have id= in their urls, someone on the panel says its not ideal, but its not a death sentance.
The site is a year old. They say this is a problem.
Matt Cutts says the content is duplicated by other sites that are using the same suppliers. Matt says to ask what’s your value-add.
Everyone is joking about Matt using his laptop with the secret tools.
The real…
