Jul 1st 2008

digg_url = “http://danzarrella.com/how-to-stop-the-spread-of-rumors.html”;

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Barack Obama’s campaign, even from its earliest days, has been the target of a large number of negative rumors, many of them traveling in email chain letters, forwarded from person to person. They recently launched a new microsite called “Fight the Smears” designed to counteract them. The Washington Post published an article about a researcher studying the origins of the email forwards who found that the emails were the result of a totally organic collaborative effort, where most of the participants were unaware of the identities of the others. Stopping these rumors at the source is not an option.

I don’t want to get into the

Jun 12th 2008

While working on NoInternetTaxation.org, I realized the flexible power of the online petition model for political campaigns and advocacy groups. It is low a lost cost tactic that can be used not only to create viral policy-affecting petitions, as well as to start or build on lists and communities for fundraising and awareness efforts.

So I took the code I used for No Internet Petitions, including the Facebook app and the and packaged it up. This way I can offer the full functionality in a custom-designed microsite for other individuals or groups who may want to leverage this powerful model.

If you’d like to discuss how I can implement this package for your campaign, or suggest something I should …

Jul 19th 2007

I wrote a few posts a while back about online political marketing (and online political research. As I said then, I’m going to add what else I’ve learned since then.

There are three main goals to political marketing, enlisting volunteers, raising money and getting your message out and voted for. Its easy enough to set up conversion goals in an analytics system for volunteer signups and donations (ROI calculations are even possible for the donations), but measuring message acceptance can get tricky short of doing a poll or survey type questionaire. Traditional engagement metrics like time on site and page views per visit as well as loyalty metrics like return frequency and percentage of return visitors and be …

Feb 21st 2007

I just got finished audio-booking pollster Frank Luntz’s new book Words that Work. While I’m very different from Luntz politically (he’s the guy who renamed the estate tax to the death tax, and is anti-“illegal immigration”) I’m absolutely fascinated by his work with language, specifically his testing methods. The book is a great read/listen especially for an online marketing professional who relies on words and images entirely to sell a product or a viewpoint, lots of great stuff in there.
But what really piques my interest in Luntz, and has since I first became aware of him when I watched the documentary “The Persuaders”, is his testing methods and how they overlap with the split and multivariate testing stuff …

Feb 3rd 2007

I didn’t notice it until today, the 3rd but the perma link page for my boston city council SERP probe is 5th at google but nowhere in msn or yahoo. I had expected the homepage to show up first, before the perma link, but the page has a freshtag of Feb 1, 2007, the day after I made that post.
Incidentally I also made it in the evening on the 31st.
I further expect this page to disappear for a few days when the freshtag goes away.