Dive into the archives.
- How to Stop the Spread of Rumors
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Barack Obama’s campaign, even from its earliest days, has been the target of a large number of negative rumors, many of them traveling in email chain letters, forwarded from person to person. They recently launched a new microsite called “Fight the Smears” designed to counteract […]
- Petition 2.0
While working on NoInternetTaxation.org, I realized the flexible power of the online petition model for political campaigns and advocacy groups. It is low a lost cost tactic that can be used not only to create viral policy-affecting petitions, as well as to start or build on lists and communities for fundraising and awareness efforts.
So I […]
- Political Marketing on the Web
I wrote a few posts a while back about online political marketing (and online political research. As I said then, I’m going to add what else I’ve learned since then.
There are three main goals to political marketing, enlisting volunteers, raising money and getting your message out and voted for. Its easy enough to set up […]
- Frank Luntz’s Words that Work and Youtube Dial Sessions
I just got finished audio-booking pollster Frank Luntz’s new book Words that Work. While I’m very different from Luntz politically (he’s the guy who renamed the estate tax to the death tax, and is anti-”illegal immigration”) I’m absolutely fascinated by his work with language, specifically his testing methods. The book is a great read/listen especially […]
- Political Search Marketing Experiment Part 1
I didn’t notice it until today, the 3rd but the perma link page for my boston city council SERP probe is 5th at google but nowhere in msn or yahoo. I had expected the homepage to show up first, before the perma link, but the page has a freshtag of Feb 1, 2007, the day […]
- Political Marketing and the Boston City Council
I’ve written before about online political marketing and research, but now I’d like to do a little experimention.
Obviously, the first place to look is search, how competative is this niche exactly? 2007 is an election year for Boston’s City Council members, essentially a smaller race in an “off” political year. Everyone’s looking to 2008. First […]
- Online Political Market Research
Market research is the process of understanding the market, what consumers want, what they have, what they can afford, and what will make them want your product or service. I’m oversimplfying here of course, but bear with me. Political research is the same, it begins with understanding the voters, their wants and dislikes and the […]
- Online Political Marketing
First, some statistics:
In 2004, over 40% of Americans got campaign information online. (source)
Another study said that in 2003, 68% used the net to keep up with political candidates, and 29% submitted their email address to receive more info. (source)
In 2006 51% of liberals got election information online. (source)More data:
Internet Use and Political Information
Internet Becoming an […]
