Market research is the process of understanding the market, what consumers want, what they have, what they can afford, and what will make them want your product or service. I’m oversimplfying here of course, but bear with me. Political research is the same, it begins with understanding the voters, their wants and dislikes and the triggers that will drive them to make the actions you want them to make (usually casting a vote in your candidate’s favor).
The first place we start when doing research for a search marketing effort is in the keywords and competition, so lets assume we’d do the same when planning an online political marketing campaign. If you’ve got deep pockets, hitwise data could come…