Dive into the archives.

• Google PPC Grant Restrictions

  Following up on the post I made about the Google Grants account I’m working with for an awesome non-profit.
  I’ve re-organized the non-profit’s PPC account and in the process learned a lot about adwords in general and the Google Grants program in specific.
  Apparantly Google Grants accounts cannot bid on the content network and cannot bid […]

  Posted on Jun 12.07 to ppc, Search, Online Marketing, Publishing   

• PPC Cost Per Acquisition Formula

  I’m probably the last person to figure this out, but I was just doing some planning and I figured out this easy little formula:
  Average Cost Per Acquisition = Average Cost per Click / Conversion Rate

  Posted on Jun 05.07 to conversion enhancement, ppc, Small Business, SEO, Search, Online Marketing