Dive into the archives.
- ProtoViral: A Contagious WordPress Theme
Over the past year or so I’ve been doing research into the why and how of web content “going viral,” from my Link Attraction Factors report (with the accompanying tools, API, and plugin) to my Viral Content Sharing Survey report. I’ve also taken this behavioral data and distilled it into more actionable items like a viral marketing checklist, viral seeding requirements, and of course the 10 symptoms of highly viral WordPress themes.
Out…
- Multivariate Transmission Rates Part 2
Yesterday I posted on the first of two variables in my proposed multivariate transmission rate formula, expression rate (how many people a seed exposes to a meme) and assimilation rate (how many people exposed to that meme turn into seeds themselves). Today I want to look at two more aspects: multiple exposure assimilation and assimilation threshold.
Multiple exposures to certain memes may increase that meme’s assimilation rate. Just…
- Multivariate Transmission Rates Part 1
The concept of a reproduction or transmission rate comes from epidemiology. It is the average number of new infections a person infected with a disease will cause. If this number is over 1 the infected population will grow, if it is below one they will shrink in the long term. It assumes a 0% immunity rate in the general population, meaning everyone exposed to the pathogen will become an infectious case themselves.
In memetics and viral…
- Why Proverbs and Sayings Go Viral
The Q Document (the source material for the Gospels of Matthew and Luke) is a collection of Jesus’s proverbs. Jesus’s own ministry was comprised of 1 to 3 years of short sayings including proverbs and the occasional long-form sermon. The Book of Proverbs is one of the “Three Poetic Books” of the Old Testament. Ecclesiastes 12:9 and 12:10 say:In addition to being a wise man, the…
