Had a blast this past weekend in vegas, but I didn’t have very good internet access anywhere the whole week, so I’m doing my wrap-up now. I got labeled “shifty eye Dan” in the first round I played of SEOmoz’s Werewolf game, but I managed to survive a few votes before being lynched and revealed as a black hat (Matt Cutts did a a “black hats rule” dance later that night when he too was a black hat).
The best part of the week was the networking, Dave and I met a ton of great people, including Cyril, Cory, Melinda, Sugarrae, Todd, Vanessa, Rand, Justine, Tamar, Brent, Matt, Joe, Robert, John.
So thanks to everyone who came and I met, for a wonderful…
So an email just went out about a new post on the pubcon blog with links to liveblog coverage of the conference. I was excited, this blog was listed a number of times.
But ‘lo they’re not clean links, they’re all directed through ra.cgi. And how exactly are they redirected? 302s
Are you serious Brett?
They’re probably not going to be doing a spring conference. Instead likely more of the one day type events.
Tim Mayer
Several of the search engines have announced a unified sitemap structure. MSN, Google and Yahoo. Ask is invinted too.
Yahoo search mission is to enable people to find, use, share and expand all human knowlege. Find: enable people to find what they are looking for, use search not for sake of searching but to achive a purpose. Share sharing knowldge with people you connect with and connecting to people who you share knowledge with. Expand: yahoo answers helping expand the amount of information on the web.
Getting into the search index: Link to the url from an already indexed URL simple urls and…
PromoPortal.co.uk
They’re looking to improve the URL structure of the site.
They have id= in their urls, someone on the panel says its not ideal, but its not a death sentance.
The site is a year old. They say this is a problem.
Matt Cutts says the content is duplicated by other sites that are using the same suppliers. Matt says to ask what’s your value-add.
Everyone is joking about Matt using his laptop with the secret tools.
The real problem is that the content is not unique. There are dozens and dozens of sites with the same content, they need to alter the data and make it unique. Rewriting the descriptions or adding review data. Very competative market and the backlinks are not anywhere where…
Linkerbation
Louise starts: “she’s got a great view of something, not sure what” says Todd.
She’s short she says.
Going over the big picture, how we see the trend of the word of mouth marketing.
Characteristics of WOMM, who do you trust, what is WOM, whats WOMM, and whats the difference.
what is CGM, what’s the difference between online WOMM and viral marketing, how can you make Online WOMM work for you.
and how WOMM plays into the buying cycle.
The control of the message is being passed to the consumer, not the marketer.
ad skipping, ad and pop-up, email filtering, cookie deletion, tivo, this tech is helping the consumer filter out marketing messages
the tools are available to everyone very easily,
Trust.
we trust our friends, we trust our social…
Robin Liss
She runs a consumer review website. They do a lot of public releations outreach.
She going to talk about how to do an interview, she sees a lot of bad interviews. It requires quite a lot of skills.
Be Over Prepared
Get a sense of the topic the reporter wants to cover
figure out your take on the issue
put contact and name info for the reporter at the top
write out 3-5 key one line messages, integrate these with your company. (message points)
research data and facts which back up those points, properly source this data
add funny one liners that sound smart and clever which you can throw in (especially for TV)
annote the memo with boldings and highlitings so your eyes can smoothly jump to…
9:01: Waiting to get started
Brett mentioned that there is a lot of new speakers this morning. He’s talking about the day Danny announced his retirement.
9:09: Danny starts
He says he’s a little tired cause he had to do a drug deal with Vanessa of Google.
He’s telling a story about taking his kids to soccer practice, he’s driving along, thinking about how to open the keynote and he missed the exit. His kids were late, they sacrificed for us. He’s asking when people started going to webmasterworld, and the role the site has in the industry:
Google Dance, the big google party. He’s talking about the vocabulary that webmasterworld gave the industry
Googleguy
Florida webmasterworld is the place for storm warnings.
Canaries, webmasterworld is a canary…
