Dec 10th 2007

Had a blast this past weekend in vegas, but I didn’t have very good internet access anywhere the whole week, so I’m doing my wrap-up now. I got labeled “shifty eye Dan” in the first round I played of SEOmoz’s Werewolf game, but I managed to survive a few votes before being lynched and revealed as a black hat (Matt Cutts did a a “black hats rule” dance later that night when he too was a black hat).
The best part of the week was the networking, Dave and I met a ton of great people, including Cyril, Cory, Melinda, Sugarrae, Todd, Vanessa, Rand, Justine,…

Nov 28th 2006

So an email just went out about a new post on the pubcon blog with links to liveblog coverage of the conference. I was excited, this blog was listed a number of times.
But ‘lo they’re not clean links, they’re all directed through ra.cgi. And how exactly are they redirected? 302s
Are you serious Brett?

Nov 16th 2006

They’re probably not going to be doing a spring conference. Instead likely more of the one day type events.

Tim Mayer
Several of the search engines have announced a unified sitemap structure. MSN, Google and Yahoo. Ask is invinted too.
Yahoo search mission is to enable people to find, use, share and expand all human knowlege. Find: enable people to find what they are looking for, use search not for sake of searching but to achive a purpose. Share sharing knowldge with people you connect with and connecting to people who you share knowledge with. Expand: yahoo answers helping expand the amount of information on the web.
Getting into the search index: Link to the url from an…

Nov 16th 2006

PromoPortal.co.uk
They’re looking to improve the URL structure of the site.
They have id= in their urls, someone on the panel says its not ideal, but its not a death sentance.
The site is a year old. They say this is a problem.
Matt Cutts says the content is duplicated by other sites that are using the same suppliers. Matt says to ask what’s your value-add.
Everyone is joking about Matt using his laptop with the secret tools.
The real problem is that the content is not unique. There are dozens and dozens of sites with the same content, they need to alter the data and make it unique. Rewriting the descriptions or adding review…

Nov 16th 2006

Linkerbation

Louise starts: “she’s got a great view of something, not sure what” says Todd.
She’s short she says.
Going over the big picture, how we see the trend of the word of mouth marketing.
Characteristics of WOMM, who do you trust, what is WOM, whats WOMM, and whats the difference.
what is CGM, what’s the difference between online WOMM and viral marketing, how can you make Online WOMM work for you.
and how WOMM plays into the buying cycle.

The control of the message is being passed to the consumer, not the marketer.
ad skipping, ad and pop-up, email filtering, cookie deletion, tivo, this tech is helping the consumer filter out marketing…