Dive into the archives.
- Site Structure for Crawability
Tim Converse Yahoo
He doesn’t work for the crawler group, but he knows that they find annoying. Crawlers are simple minded. Visit URL, store contents. Extract all links, decide when to crawl those links and decide when to refresh that page. Their crawlers runs continuously. External links and domain registration is how they find new domains. Crawlers are behind a few years from modern browsers, as in javascript, flash, css. your links should be…
- European and International SEO
Wow, the exhibit hall just opened and the Google guys were taking 100 beta testers for their website optimizer and it was mobbed, pushing and shoving. Brutal.
Christine Churchill is asking how many people are doing international marketing, quite a few hands went up.Dixon jones:
He says he only speaks english, but europe is his home turf. He’s expressing to MSN spaces for speeches and things that he does.
Receptional is an international…
- John Battelle Keynote
John said that New Orleans pubcon was the first time he talked about federated media and if this audience didn’t boo him off the stage he felt it could be a good idea.
He’s talking about digitizing the back-office and showing a graph of people who were involved in technology, a little over 10 million in 1970. Now digitizing the front-office with over 100 million people who were touched by technology in the 90s. His mac just showed a blue screen…
- Afternoon Opera Keynote Jon S. von Tetzchner
Brett is talking about how long he’s been using opera and how much he respects it for charging for a product the two other major competitors gave it away for free. He’s had over 500 computers and never run an anti-virus program, because he doesn’t run a microsoft email client and he uses opera.
Jon starts talking about what Opera does as a company. He says they’ve been doing browsers since 1994. They setup the first intranet in Norway. He…
- Corporate Meda Site SEO Management
This panel is also called “big fucking site management”.
Andrew Gerhart Primedia Automotive:
The first speaker is talking about a site he just took over and the website evaluation they did on it.
it was a strong established site, a market leading authority, lots of incoming links, exisiting content, fresh content and they had previously done some SEO training. The site was built on a modified open source CMS system that output flat html…
- Link and SEO Dev Site Review Forum
Thefurnitureparadise.com
Canonical domain issues non-www to www verisons. Rae says it will take google months and months to fix the problem.
Using the MSN links from domain tool it shown that he “suitably stingy” in linking out.
You can create extra content that will get links in based on video and stories about what people do in bed.
thefurnitureparadise.net has some duplicate content, and it should be blocked from search engines getting…
- Yahoo Search Marketing Lunch Panel: The New Advertising Platform
Dan Boberg starts off by talking about pubcon history and yahoo’s involvement with it. Then he mentions panama, they’ve talked to a lot of users to get input on the new system. They’re going to do a demo of it. He’s saying they’re moving away from a search listing position to a marketing position and away from manual editorial review towards algoritmic review. He says the system is currently very linear and the new one should be more dynamic. He…
- Link Development and Linking Optimization
Rae Hoffman: Delegating link development.
Outsourcing link dev, exchanging, link buying, spamming, public relations, link bait, ad agencies. The right link dev firm can help you achieve great success, the wrong one can cause a lot of problems. A lot of people are out there looking to take advantage of you. Use a firm you’ve gotten a recomendation for, use a sponsor-list like pubcon, or just jump in, but if you do this, dont do it with a site…
- SEO and Big Search
Melanie Mitchell Director of SEO/SEM at AOL:
She says that AOl can now find thir asses in the dark, they used to be in the business of sending out lots of CDs. They’re now giving away all their services and products, to generate an audience. They’ve changed their entire business model as a online network of properties and their new business goal includes SEO. They understand that the new AOL has to flip their topdown model, people don’t come in…
- Guy Kawasaki Keynote
Guy’s about to start speaking, had some video problems he says “I promise its not the mac’s fault”.
He says he’s using the word “interesting” loosely and euphemistically when speaking about working for Steve Jobs, the guys there were some of biggest egos in the valley. The Macintosh division would not let the Apple II people into their buildings. He tells the mac and microsoft version of the lightbulb joke. He says his book and speach have to…
