Robin Liss
She runs a consumer review website. They do a lot of public releations outreach.
She going to talk about how to do an interview, she sees a lot of bad interviews. It requires quite a lot of skills.
Be Over Prepared
Get a sense of the topic the reporter wants to cover
figure out your take on the issue
put contact and name info for the reporter at the top
write out 3-5 key one line messages, integrate these with your company. (message points)
research data and facts which back up those points, properly source this data
add funny one liners that sound smart and clever which you can throw in (especially…
9:01: Waiting to get started
Brett mentioned that there is a lot of new speakers this morning. He’s talking about the day Danny announced his retirement.
9:09: Danny starts
He says he’s a little tired cause he had to do a drug deal with Vanessa of Google.
He’s telling a story about taking his kids to soccer practice, he’s driving along, thinking about how to open the keynote and he missed the exit. His kids were late, they sacrificed for us. He’s asking when people started going to webmasterworld, and the role the site has in the industry:
Google Dance, the big google party. He’s talking about the vocabulary that webmasterworld gave the industry
…
I’ve been rocking these all conference:
Brett’s wife is pregnant.
Tom Hughes
He’s going to talk about brand positioning research. He starts off by taking a high level view. Putting aside CTRs and conversion. While we’re develivering website performance, we’re delivering brand experience. The website is the front line for delivering brand experience. Are we delivering the intended experience for the brand? Optimal brand performance increases thbe efficiency and consistency of communications, it gets everyone on the same page, drives strategry for search optimization, connects website efforts to sustainable business performance. Where do we have strengthgs over our competitors beware of “green fees” (if airlines started talking abtou safety, beward of things that everyone has to have to be in the game, things that ever brand…
Amanda Watlington
She says its an exciting topic, because she’s seeing a lot of it. (She’s talking very loud and enunciating powerfully).
Typical causes of duplicate content
- Multiple domains
- Re-designs
- cms
- subdomains
- landing page
- syndicated, scraped or shared content
Tools for detection, your ability to search is your best tool, use a 10 word unique snippet, she lists a few tools.
Multiplte domains
they can occur when ownership of domains changes, when domains are purchased, when there is an IT and marketing disconnect or lots of changes in personell.
She’s using the example of www.monkbiz.com vs www.monkeybuisness.com the second domain was purchased later .
Use the unique snippet and check the content, check for…
