Dive into the archives.
- Another Guest Post
Yep, thats right, I’ve done yet another guest post. This time its over at Jonathan Bailey’s seminal PlagiarismToday blog and its about the futility of resisting communal recreation, and the value in embracing it.
- Google PPC Grant Restrictions
Following up on the post I made about the Google Grants account I’m working with for an awesome non-profit.
I’ve re-organized the non-profit’s PPC account and in the process learned a lot about adwords in general and the Google Grants program in specific.
Apparantly Google Grants accounts cannot bid on the content network and cannot bid […]
- Don’t Leave Conversion and Usability for Last
It used to be an easy target to warn against only thinking about search engine friendliness after a site was built, every few weeks another “seo expert” would come out and tell stories of entirely built sites that had to be re-engineered to allow spiders the best possible access to its content. And while, at […]
- 7 Chunks are Better Than 10
A while back I mentioned the cognitive science behind chunking and studies that show that 7 chunks of data is easier for humans to process. Then I asserted that information scenting means that articles with indications they’re chunked would do better on sites like digg. I was speculating that this is why “Top 10″-type posts […]
- Social Technographics and Cross-Segment Appeal
Forrester Research recently released a report, that I’ve been lucky enough to read, entitled Social Technographics that profiles adult US web users and their level of engagement with social media:
“Site features can also influence participation profiles. Not all Social Computing/Web 2.0 sites are created the same — the profiles for MySpace.com and YouTube differ significantly, […]
- Scientific Web Site Conversion Enhancement
I heard a client say recently that trying to make changes to an established site to increase its conversion rate was just haphazardly guessing, and they were corrected by someone who said that the right way to do it would be to guess and then test with multivariate tests. I disagree.
The scientific method says we […]
- Political Search Marketing Experiment Part 1
I didn’t notice it until today, the 3rd but the perma link page for my boston city council SERP probe is 5th at google but nowhere in msn or yahoo. I had expected the homepage to show up first, before the perma link, but the page has a freshtag of Feb 1, 2007, the day […]
- Political Marketing and the Boston City Council
I’ve written before about online political marketing and research, but now I’d like to do a little experimention.
Obviously, the first place to look is search, how competative is this niche exactly? 2007 is an election year for Boston’s City Council members, essentially a smaller race in an “off” political year. Everyone’s looking to 2008. First […]
- SponsoredPosts.com Announced
Ok, ok. Enough with the hint dropping. SponsoredPosts.com has been officially announced and you can submit your email address to receive notification when it fully launches as well as for access to the private beta when that opens. And yeah, how sweet is that domain name?
So if you wouldn’t mind doing me a favor, give […]
- What Features Would You Want in a Sponsored Post Market Place
I know lots of you out there are either bloggers or SEO’s/webmasters. And many of you are both. As you may know by now, I love the paid-post model for link development and targetted advertising,s o I’d really love some feedback about what features you think would be super-cool in a payperpost-type sponsored posts marketplace.
Drop […]
