Dive into the archives.
- Initial Thoughts on Ad Intelligence
Got an email last night that Microsoft had released the beta version of its Ad Intelligence adCenter Add-in for Excel 2007 keyword research tool, what a name (good old Microsoft). I saw this tool at the MS booth at pubcon, and it looked pretty sweet, luckily we’d also just upgraded to Excel 2007 at the office so I downloaded the plugin and installed it. After playing with it for a little bit and comparing it too Wordtracker, KeywordDiscovery and…
- Google PPC Grant Restrictions
Following up on the post I made about the Google Grants account I’m working with for an awesome non-profit.
I’ve re-organized the non-profit’s PPC account and in the process learned a lot about adwords in general and the Google Grants program in specific.
Apparantly Google Grants accounts cannot bid on the content network and cannot bid more than 1.00 per click. That will leave you to get your quality score up to get decent placement and…
- PPC Cost Per Acquisition (CPA) Formula
I’m probably the last person to figure this out, but I was just doing some planning and I figured out this easy little formula to figure out estimated average CPA:
Average Cost Per Acquisition (CPA) = Average Cost per Click / Conversion Rate
David and I just used that formula plus some algebra to come up with a budget estimation.
- Does Dave Naylor Know What Google Website Optimzer Is?
I was just reading this liveblog of the organic listings forum at SES NYC and I noticed this in a discussion about cloaking:
Dave: As a safeguard, download Google Website Optimizer and check your site.
I hope this was either a) a joke, or b) a miss-type.
- North End Boston Searches
I live in the best neighborhood in the world, so I got curious today what people search for when they’re looking for info on the north end. Clearly lots of searches are going to only contain restaurant or festival names, but the searches below give me some indication of what he overall niche probably looks like. As expected lots of restaurant, apartment and festival schedule searches, but one surprise (At least to me) is the hotel searches. I…
- Political Search Marketing Experiment Part 1
I didn’t notice it until today, the 3rd but the perma link page for my boston city council SERP probe is 5th at google but nowhere in msn or yahoo. I had expected the homepage to show up first, before the perma link, but the page has a freshtag of Feb 1, 2007, the day after I made that post.
Incidentally I also made it in the evening on the 31st.
I further expect this page to disappear for a few days when the freshtag goes away.
- Political Marketing and the Boston City Council
I’ve written before about online political marketing and research, but now I’d like to do a little experimention.
Obviously, the first place to look is search, how competative is this niche exactly? 2007 is an election year for Boston’s City Council members, essentially a smaller race in an “off” political year. Everyone’s looking to 2008. First I’ll start with a blog post, nothing tricky or even very aggressive; best not to bring a gun to a…
- SponsoredPosts.com Announced
Ok, ok. Enough with the hint dropping. SponsoredPosts.com has been officially announced and you can submit your email address to receive notification when it fully launches as well as for access to the private beta when that opens. And yeah, how sweet is that domain name?
So if you wouldn’t mind doing me a favor, give it a digg.
- What Features Would You Want in a Sponsored Post Market Place
I know lots of you out there are either bloggers or SEO’s/webmasters. And many of you are both. As you may know by now, I love the paid-post model for link development and targetted advertising,s o I’d really love some feedback about what features you think would be super-cool in a payperpost-type sponsored posts marketplace.
Drop ‘em in the comments, thanks.
- Pubcon Blog Misuses 302s
So an email just went out about a new post on the pubcon blog with links to liveblog coverage of the conference. I was excited, this blog was listed a number of times.
But ‘lo they’re not clean links, they’re all directed through ra.cgi. And how exactly are they redirected? 302s
Are you serious Brett?
