Dive into the archives.
- Online Political Market Research
Market research is the process of understanding the market, what consumers want, what they have, what they can afford, and what will make them want your product or service. I’m oversimplfying here of course, but bear with me. Political research is the same, it begins with understanding the voters, their wants and dislikes and the triggers that will drive them to make the actions you want them to make (usually casting a vote in your candidate’s…
- Online Political Marketing
First, some statistics:
- In 2004, over 40% of Americans got campaign information online. (source)
- Another study said that in 2003, 68% used the net to keep up with political candidates, and 29% submitted their email address to receive more info. (source)
- In 2006 51% of liberals got election information online. (source)
More data:
- Armand de Brignac Keywords
Spurred by a prohiphop.com post I did some research on Armand de Brignac keywords. No google trend data, and nothing in trellian’s tool, so I couldn’t come up with any trend lines, but word tracker had these 5 keywords, which, I think, speak volumesarmand de brignac 47 price of armand de brignac 6 armand de brignac champagne 2 armand de rignack champagne 2 armand de brignac prices 2 Classic window shopping terms, the fact that “price” occurs…
- Search Engines and Webmasters - aka: The Search Engine Smack Down
They’re probably not going to be doing a spring conference. Instead likely more of the one day type events.
Tim Mayer
Several of the search engines have announced a unified sitemap structure. MSN, Google and Yahoo. Ask is invinted too.
Yahoo search mission is to enable people to find, use, share and expand all human knowlege. Find: enable people to find what they are looking for, use search not for sake of searching but to achive a…
- Interactive Site Reviews and SERP Quality Control Forum
PromoPortal.co.uk
They’re looking to improve the URL structure of the site.
They have id= in their urls, someone on the panel says its not ideal, but its not a death sentance.
The site is a year old. They say this is a problem.
Matt Cutts says the content is duplicated by other sites that are using the same suppliers. Matt says to ask what’s your value-add.
Everyone is joking about Matt using his laptop with the secret tools.
The real…
- Viral and WOMM Marketing Management
Linkerbation
Louise starts: “she’s got a great view of something, not sure what” says Todd.
She’s short she says.
Going over the big picture, how we see the trend of the word of mouth marketing.
Characteristics of WOMM, who do you trust, what is WOM, whats WOMM, and whats the difference.
what is CGM, what’s the difference between online WOMM and viral marketing, how can you make Online WOMM work for you.
and how WOMM plays into the…
- Danny Sullivan Pubcon Keynote
9:01: Waiting to get started
Brett mentioned that there is a lot of new speakers this morning. He’s talking about the day Danny announced his retirement.
9:09: Danny starts
He says he’s a little tired cause he had to do a drug deal with Vanessa of Google.
He’s telling a story about taking his kids to soccer practice, he’s driving along, thinking about how to open the keynote and he missed the exit. His kids were late, they sacrificed for us….
- Super Session: Search and Research on a Rail
Brett’s wife is pregnant.
Tom Hughes
He’s going to talk about brand positioning research. He starts off by taking a high level view. Putting aside CTRs and conversion. While we’re develivering website performance, we’re delivering brand experience. The website is the front line for delivering brand experience. Are we delivering the intended experience for the brand? Optimal brand performance increases thbe efficiency and consistency of…
- Duplicate Content Issues
Amanda Watlington
She says its an exciting topic, because she’s seeing a lot of it. (She’s talking very loud and enunciating powerfully).
Typical causes of duplicate content- Multiple domains
- Re-designs
- cms
- subdomains
- landing page
- syndicated, scraped or shared content
Tools for detection, your ability to search is your best tool, use a 10 word unique snippet, she lists a few tools.
Multiplte domains
they can occur when ownership of…
- Site Structure for Crawability
Tim Converse Yahoo
He doesn’t work for the crawler group, but he knows that they find annoying. Crawlers are simple minded. Visit URL, store contents. Extract all links, decide when to crawl those links and decide when to refresh that page. Their crawlers runs continuously. External links and domain registration is how they find new domains. Crawlers are behind a few years from modern browsers, as in javascript, flash, css. your links should be…
