Dive into the archives.
- PPC Cost Per Acquisition (CPA) Formula
I’m probably the last person to figure this out, but I was just doing some planning and I figured out this easy little formula to figure out estimated average CPA:
Average Cost Per Acquisition (CPA) = Average Cost per Click / Conversion Rate
David and I just used that formula plus some algebra to come up with a budget estimation.
- Does Dave Naylor Know What Google Website Optimzer Is?
I was just reading this liveblog of the organic listings forum at SES NYC and I noticed this in a discussion about cloaking:
Dave: As a safeguard, download Google Website Optimizer and check your site.
I hope this was either a) a joke, or b) a miss-type.
- North End Boston Searches
I live in the best neighborhood in the world, so I got curious today what people search for when they’re looking for info on the north end. Clearly lots of searches are going to only contain restaurant or festival names, but the searches below give me some indication of what he overall niche probably looks like. As expected lots of restaurant, apartment and festival schedule searches, but one surprise (At least to me) is the hotel searches. I…
- Political Search Marketing Experiment Part 1
I didn’t notice it until today, the 3rd but the perma link page for my boston city council SERP probe is 5th at google but nowhere in msn or yahoo. I had expected the homepage to show up first, before the perma link, but the page has a freshtag of Feb 1, 2007, the day after I made that post.
Incidentally I also made it in the evening on the 31st.
I further expect this page to disappear for a few days when the freshtag goes away.
- Political Marketing and the Boston City Council
I’ve written before about online political marketing and research, but now I’d like to do a little experimention.
Obviously, the first place to look is search, how competative is this niche exactly? 2007 is an election year for Boston’s City Council members, essentially a smaller race in an “off” political year. Everyone’s looking to 2008. First I’ll start with a blog post, nothing tricky or even very aggressive; best not to bring a gun to a…
- SponsoredPosts.com Announced
Ok, ok. Enough with the hint dropping. SponsoredPosts.com has been officially announced and you can submit your email address to receive notification when it fully launches as well as for access to the private beta when that opens. And yeah, how sweet is that domain name?
So if you wouldn’t mind doing me a favor, give it a digg.
- What Features Would You Want in a Sponsored Post Market Place
I know lots of you out there are either bloggers or SEO’s/webmasters. And many of you are both. As you may know by now, I love the paid-post model for link development and targetted advertising,s o I’d really love some feedback about what features you think would be super-cool in a payperpost-type sponsored posts marketplace.
Drop ‘em in the comments, thanks.
- Pubcon Blog Misuses 302s
So an email just went out about a new post on the pubcon blog with links to liveblog coverage of the conference. I was excited, this blog was listed a number of times.
But ‘lo they’re not clean links, they’re all directed through ra.cgi. And how exactly are they redirected? 302s
Are you serious Brett?
- Online Political Market Research
Market research is the process of understanding the market, what consumers want, what they have, what they can afford, and what will make them want your product or service. I’m oversimplfying here of course, but bear with me. Political research is the same, it begins with understanding the voters, their wants and dislikes and the triggers that will drive them to make the actions you want them to make (usually casting a vote in your candidate’s…
- Online Political Marketing
First, some statistics:
- In 2004, over 40% of Americans got campaign information online. (source)
- Another study said that in 2003, 68% used the net to keep up with political candidates, and 29% submitted their email address to receive more info. (source)
- In 2006 51% of liberals got election information online. (source)
More data:
