Dive into the archives.
- Search Engines and Webmasters - aka: The Search Engine Smack Down
If you’re new here, you may want to subscribe to my RSS feed, follow me on Twitter or sign up to my email list. If you want to talk about how I can help with your social & viral marketing campaigns, contact me. Thanks!They’re probably not going to be doing a spring conference. Instead likely [...]
- Interactive Site Reviews and SERP Quality Control Forum
PromoPortal.co.uk
They’re looking to improve the URL structure of the site.
They have id= in their urls, someone on the panel says its not ideal, but its not a death sentance.
The site is a year old. They say this is a problem.
Matt Cutts says the content is duplicated by other sites that are using the same suppliers. [...]
- Danny Sullivan Pubcon Keynote
9:01: Waiting to get started
Brett mentioned that there is a lot of new speakers this morning. He’s talking about the day Danny announced his retirement.
9:09: Danny starts
He says he’s a little tired cause he had to do a drug deal with Vanessa of Google.
He’s telling a story about taking his kids to soccer practice, he’s [...]
- Duplicate Content Issues
Amanda Watlington
She says its an exciting topic, because she’s seeing a lot of it. (She’s talking very loud and enunciating powerfully).
Typical causes of duplicate contentMultiple domains
Re-designs
cms
subdomains
landing page
syndicated, scraped or shared contentTools for detection, your ability to search is your best tool, use a 10 word unique snippet, she lists a few tools.
Multiplte domains
they can occur [...]
- Site Structure for Crawability
Tim Converse Yahoo
He doesn’t work for the crawler group, but he knows that they find annoying. Crawlers are simple minded. Visit URL, store contents. Extract all links, decide when to crawl those links and decide when to refresh that page. Their crawlers runs continuously. External links and domain registration is how they find new domains. [...]
- European and International SEO
Wow, the exhibit hall just opened and the Google guys were taking 100 beta testers for their website optimizer and it was mobbed, pushing and shoving. Brutal.
Christine Churchill is asking how many people are doing international marketing, quite a few hands went up.
Dixon jones:
He says he only speaks english, but europe is his home turf. [...]
- Corporate Meda Site SEO Management
This panel is also called “big fucking site management”.
Andrew Gerhart Primedia Automotive:
The first speaker is talking about a site he just took over and the website evaluation they did on it.
it was a strong established site, a market leading authority, lots of incoming links, exisiting content, fresh content and they had previously done some SEO [...]
- Link and SEO Dev Site Review Forum
Thefurnitureparadise.com
Canonical domain issues non-www to www verisons. Rae says it will take google months and months to fix the problem.
Using the MSN links from domain tool it shown that he “suitably stingy” in linking out.
You can create extra content that will get links in based on video and stories about what people do in bed.
thefurnitureparadise.net [...]
- Link Development and Linking Optimization
Rae Hoffman: Delegating link development.
Outsourcing link dev, exchanging, link buying, spamming, public relations, link bait, ad agencies. The right link dev firm can help you achieve great success, the wrong one can cause a lot of problems. A lot of people are out there looking to take advantage of you. Use a firm you’ve gotten [...]
- SEO and Big Search
Melanie Mitchell Director of SEO/SEM at AOL:
She says that AOl can now find thir asses in the dark, they used to be in the business of sending out lots of CDs. They’re now giving away all their services and products, to generate an audience. They’ve changed their entire business model as a online network of [...]
