Dive into the archives.
- Marketing with Lolcats for GeekFlirt
A few people have mentioned this idea before, but I’ve still not seen any actual lolcat advertisements out there.
In building my latest site Geek Flirt (a social network/dating site for geeks) I realized that lolcats would be the perfect vector for targeting geeky girls, so I gave it a shot. (click for larger images) I’d love to hear what you all think of these.
- People Lie, Data Doesn’t
It’s a basic truth of the human condition that everybody lies. The only variable is about what.
-Dr HouseHouse often didn’t see his patients so they wouldn’t have a chance to lie to him. People lie, data doesn’t.
The same is true with analytics. Designers, developers and owners lie, statistics don’t. People have ulterior motivations and egos, numbers don’t.
- PPC Cost Per Acquisition (CPA) Formula
I’m probably the last person to figure this out, but I was just doing some planning and I figured out this easy little formula to figure out estimated average CPA:
Average Cost Per Acquisition (CPA) = Average Cost per Click / Conversion Rate
David and I just used that formula plus some algebra to come up with a budget estimation.
- Don’t Leave Conversion and Usability for Last
It used to be an easy target to warn against only thinking about search engine friendliness after a site was built, every few weeks another “seo expert” would come out and tell stories of entirely built sites that had to be re-engineered to allow spiders the best possible access to its content. And while, at least in my little corner of the web world, that lesson has been learned and is starting to sound redundant and obvious, those who refuse…
- Scientific Web Site Conversion Enhancement
I heard a client say recently that trying to make changes to an established site to increase its conversion rate was just haphazardly guessing, and they were corrected by someone who said that the right way to do it would be to guess and then test with multivariate tests. I disagree.
The scientific method says we should study the subject first, then make a hypothesis and test it. Study the site visitor’s current behaviors first through…
- Reductive Analytics and Testing
Let’s say you’ve got a website. Consumer e-commerce. You get lots of visitors and you have lots of pages. Most of your traffic is from search engines, and your keyword range is wide, with a natural head-tail power law curve to it. Some of these people buy things, most do not and like any other business owner, you want to figure out how to make more people buy stuff from you. Nothing on the site is broken, or screams for help, like broken search…
- SponsoredPosts.com Announced
Ok, ok. Enough with the hint dropping. SponsoredPosts.com has been officially announced and you can submit your email address to receive notification when it fully launches as well as for access to the private beta when that opens. And yeah, how sweet is that domain name?
So if you wouldn’t mind doing me a favor, give it a digg.
- What Features Would You Want in a Sponsored Post Market Place
I know lots of you out there are either bloggers or SEO’s/webmasters. And many of you are both. As you may know by now, I love the paid-post model for link development and targetted advertising,s o I’d really love some feedback about what features you think would be super-cool in a payperpost-type sponsored posts marketplace.
Drop ‘em in the comments, thanks.
- Google Website Optimizer Review
After surviving the webmaster deathmatch at pubcon Las Vegas, we were able to secure beta access to Google’s sweet new multivaritate testing system, Google website optimizer. I’ve been using it for a few weeks now and I’m liking it so far. For a free product, its awesome, but it does seem very beta still. Here’s a couple of points of contention I have with it:
Once you start an experiment, there’s no way to edit variations or any of the other…
- Search Engines and Webmasters - aka: The Search Engine Smack Down
They’re probably not going to be doing a spring conference. Instead likely more of the one day type events.
Tim Mayer
Several of the search engines have announced a unified sitemap structure. MSN, Google and Yahoo. Ask is invinted too.
Yahoo search mission is to enable people to find, use, share and expand all human knowlege. Find: enable people to find what they are looking for, use search not for sake of searching but to achive a…
