Dive into the archives.
- How to Stop the Spread of Rumors
digg_url = “http://danzarrella.com/how-to-stop-the-spread-of-rumors.html”;
If you like this post, follow me on twitter.
Barack Obama’s campaign, even from its earliest days, has been the target of a large number of negative rumors, many of them traveling in email chain letters, forwarded from person to person. They recently launched a new microsite called “Fight the Smears” designed to counteract […]
- Petition 2.0
While working on NoInternetTaxation.org, I realized the flexible power of the online petition model for political campaigns and advocacy groups. It is low a lost cost tactic that can be used not only to create viral policy-affecting petitions, as well as to start or build on lists and communities for fundraising and awareness efforts.
So I […]
- How to Make and Spread Rumors
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In 1940, the British military formed an organization as a part of the Special Operations Executive, or SOE, called the “Underground Propaganda Committee” or UPC whose mission was to create and disseminate rumors as defensive weapons against the expected […]
- Informational Cascades Prove Tipping Points Exist
digg_url = “http://danzarrella.com/informational-cascades.html”;
Mediapost reported recently on the results of a survey done by research firm Pollara, and Marshall Kirkpatrick over at ReadWriteWeb commented on it in a post titled “There is No Tipping Point”.
A number of thinkers… and now the Pollara study have been arguing that large numbers of people do not make decisions based […]
- Link Attraction Factors: Report, Tools, API and Plugin
A few weeks ago I published my Link Attraction Factors report over on Read/WriteWeb and the response was awesome. I also made two tools: a keyword checking tool and a title checking tool.
The keyword checking tool
Enter a keyword and the tool will return data on popular stories on Digg that mentioned that keyword. The […]
- Let’s Name the Recent Digg Changes “Carrie”
digg_url = “http://danzarrella.com/lets-name-the-recent-digg-changes-carrie.html”;
The recent changes at Digg have been seen by some as anti-popularity-contest. Some diggers are finding it takes a lot more votes for stories they submit to become popular, and, at least to me, it appears the ratio of top-digger to everyone-else content on the homepage has gone down dramatically.
With search engines it […]
- Votrs.com Private Beta Invites
I just launched the new member’s system of Votrs.com which allows you to upload your own avatar and background, and edit your previously shortened links. It also allows you to have a shortened user page that shows all the links you’ve posted to Votrs and their social media voting buttons.
Right now the member’s system is […]
- The Freebie Niche: A Secret and Powerful Vector for Social and Viral Marketing?
This past Friday I noticed one of my sites was getting a lot more traffic than usual, after digging into the referring sites report in Google Analytics I saw the site had been posted to a large number of “freebie” websites and forums. As of this writing, just under 72-hours after it began the freebie […]
- Another Guest Post
Yep, thats right, I’ve done yet another guest post. This time its over at Jonathan Bailey’s seminal PlagiarismToday blog and its about the futility of resisting communal recreation, and the value in embracing it.
- McLuhan’s Tetrad in Social Media
I found this on sphinn and I wanted to respond to a few points. Its about applying a method of discussing the effects of media change on society by Marshal McLuhan called a Tetrad.
What is enhanced? - The idea of an authority for the collective. When we have lots of people speaking it is the […]




