Dive into the archives.
- The Viral Preferences of Twitter Users
You have a Twitter account, and you’re following some people. Some of those people are now following you back and you’re thinking “great, now what?” Or maybe you saw my Viral Tweet Test and are wondering how to accomplish the same effect for your content.
In my Viral Content Sharing Survey I uncovered a bunch of information that could prove useful to you if you’re trying to go viral via Twitter.
First, understand that as gregarious…
- ProtoViral: A Contagious WordPress Theme
Over the past year or so I’ve been doing research into the why and how of web content “going viral,” from my Link Attraction Factors report (with the accompanying tools, API, and plugin) to my Viral Content Sharing Survey report. I’ve also taken this behavioral data and distilled it into more actionable items like a viral marketing checklist, viral seeding requirements, and of course the 10 symptoms of highly viral WordPress themes.
Out…
- Analytics for Social & Viral Marketing
Social and viral marketing are all about knowing your audience, especially that most infectious segment of your target that you’re considering your seed vector, and the best way to learn about them is through analytics. I’ve been thinking about analytics for viral marketing for a few days and then I saw a post on Social Media Explorer about analytics for bloggers, which sparked me to write this post. There are 3 stages of usage for analytics in…
- Viral Marketing Campaign Checklist
Once you’ve decided you’d like to create a viral marketing campaign, its easy to become too focused on the details, and miss the forest for the trees, but a good campaign is the integration of a lot of parts. Here’s a quick checklist to make sure you haven’t missed anything.
Goals Have you defined your campaign’s goals? Do you know what you’re trying to do (in an actionable and quantifiable way) and have you identified the metrics you…
- My Viral Marketing Glossary
I put together a glossary of social and viral marketing terms because when writing I often find myself using terms and building on concepts that everyone might not be aware of (or use the same definition I’m working with).
So go check it out, and let me know if you have any term addition or definition edit suggestions.
And a bunch of people helped me out with this including (but not limited to, if I forgot you, drop me a line and I’ll…
- Viral Content Sharing Survey Report
Finally, after sneak peeks and status updates, the report is done.
Its a study of why and how people share content online and it explores content type preferences, sharing methods, motivations, reach and frequency.
You can check out the table of contents here.
If you like the report, don’t forget to follow me on Twitter.
Here’s a few more sneak…
- Why Proverbs and Sayings Go Viral
The Q Document (the source material for the Gospels of Matthew and Luke) is a collection of Jesus’s proverbs. Jesus’s own ministry was comprised of 1 to 3 years of short sayings including proverbs and the occasional long-form sermon. The Book of Proverbs is one of the “Three Poetic Books” of the Old Testament. Ecclesiastes 12:9 and 12:10 say:In addition to being a wise man, the…
- How and Why Slang Spreads
Slang is not easy to define exactly, but in an article written by David M. Hummon in 1994 for The Journal of Higher Education a workable definition is presented:
an oral, highly expressive language not accepted as ‘good, formal usage’.
Whereas euphemisms seek to obfuscate and soften unpleasant realities, slang is often used as a shocking way to confront those otherwise taboo…
- How to Stop the Spread of Rumors
If you like this post, follow me on twitter.
Barack Obama’s campaign, even from its earliest days, has been the target of a large number of negative rumors, many of them traveling in email chain letters, forwarded from person to person. They recently launched a new microsite called “Fight the Smears” designed to counteract them. The Washington Post published…
- Petition 2.0
While working on NoInternetTaxation.org, I realized the flexible power of the online petition model for political campaigns and advocacy groups. It is low a lost cost tactic that can be used not only to create viral policy-affecting petitions, as well as to start or build on lists and communities for fundraising and awareness efforts.
So I took the code I used for No Internet Petitions, including the Facebook app and the and packaged it up….
